Hive Creative

Safe Transport Victoria was formed by bringing together three government agencies overseeing buses, commercial passenger vehicles and maritime transport. The challenge was to unify these diverse audiences under one clear, consistent voice with safety at its core. Hive developed a brand tone, messaging framework and visual system that connected communications across every channel. At the heart of the design is an arrow device that follows each transport journey, highlighting safety messages in a memorable and engaging way. The result is a flexible brand system that makes Safe Transport Victoria instantly recognisable and trusted. If you have a brand, creative or strategic challenge — talk to Hive. Together, let's Cause an Effect.

The University of Melbourne wanted to share the history of its expansive campuses, making them engaging for both students and visitors. The challenge was to find a portable, accessible way to bring its rich stories and architecture to life. Research revealed the answer: a folding map. Designed with a playful illustration style, it highlighted landmarks, architecture and stories in a way that was both clear and fun, encouraging discovery at every turn. Distributed across campus, visitor centres and the Melbourne Visitor Shuttle, the maps sparked huge demand, with all copies were gone within weeks. Visitors flocked to campus, students pinned them to walls, and reprints continued to fuel curiosity about the University’s weird and wonderful spaces. If you have a brand, creative or strategic challenge — talk to Hive. Together, let's Cause an Effect.

The University of Melbourne wanted a keepsake for ambassadors that would authentically showcase its achievements to the world. Hive created Melbourne Stories, a beautifully designed booklet inspired by storytelling traditions, featuring authentic student photography and a cover that connected history and innovation, inspired by pioneering engineer Diane Lemaire. With laser-cut layering, fold-out sections and a strong sense of place, the booklet delivered an engaging and memorable introduction to the university. Its success led to demand from other faculties and a system for producing future editions, cementing it as a powerful tool to share Melbourne’s story globally. If you have a brand, creative or strategic challenge — talk to Hive. Together, let's Cause an Effect.

Post-Covid, Victoria faced a critical shortage of swimming instructors, threatening the community’s ability to learn to swim. Sports and Recreation Victoria engaged Hive to develop a campaign that would show people a career in swim teaching was once again possible and encourage individuals and facilities to take up government-backed incentives. Targeting young adults already engaged with pools and recreation, Hive created Dive In, a campaign built around purpose, reward and opportunity. Aligned with the Victorian State Government brand yet distinctive in its own right, it leveraged existing facilities and channels to inform and convert candidates. While results are still emerging, the campaign is set to help bring new instructors back into the industry. If you have a brand, creative or strategic challenge — talk to Hive. Together, let's Cause an Effect.

Gainsborough, long trusted for quality hardware in the building sector, wanted to strengthen its appeal with design professionals and consumers. The challenge was to show customers, from architects to renovators, that Gainsborough’s handles offer both style and substance. Hive repositioned the brand as trend-conscious, evolving photography and finishes with input from Interior Designers. The result was a Style Guide placed in Bunnings and extended to design-led publications like Vogue Living, creating a sophisticated new look that builds awareness and increases consideration at the key moments when decisions are made. If you have a brand, creative or strategic challenge — talk to Hive. Together, let's Cause an Effect.

Vicinity Centres' Box Hill Central is Melbourne’s go-to destination for authentic Asian flavour and culture, but post-pandemic challenges and growing competition had left the centre quieter than usual. Hive was engaged to bring back the energy, showcasing the vibrancy of the precinct and enticing both locals and visitors to rediscover it. Guided by the creative platform Full Flavour Asia, Hive produced a social content library shot on-site over two bustling days. The result, a suite of authentic images and videos capturing food, people and culture, restored the sense of hustle and bustle, reflecting the rich flavour and life that make Box Hill Central unique. If you have a brand, creative or strategic challenge — talk to Hive. Together, let's Cause an Effect.