Hightouch

Asana was paying to show ads to people who were already customers. The culprit wasn't targeting, it was match rates. B2B runs on work emails, ad platforms run on personal ones, and that mismatch quietly broke every suppression and lookalike list they built. Match Booster closed the gap, and the wasted spend turned into 10 to 15x ROI.

The old paid media workflow: brief creative → wait three weeks → hope the assets still match the moment → launch → pray. One team rebuilt that from scratch with Hightouch Ad Studio. Instead of waiting on external creative production, their paid media team now generates quality ad creative directly — AI-powered, backed by their real customer data and business context, and fully editable before anything goes live. The shift from "waiting on creative" to "owning creative" changed everything: → 70-80% reduction in time from brief to live → +13% CTR → +15% increase in sales → +10% ROAS lift vs. business-as-usual assets High volume doesn't have to mean low quality. Not anymore.

Your ESP isn't broken—it's just stuck in the past. With more customer data, channels, and expectations than ever, manual segmentation and rule-based journeys can't keep up. It's time to evolve. Read the blog to learn more.

The perfect data stack is the one you already have. Learn how Hightouch can help drive value from your existing customer data today.

AI can generate ads. That's table stakes. The problem? Most AI ad tools know nothing about your business. They produce generic creative that looks like everyone else's — and you spend more time fixing it than you saved. Ad Studio is different. It's connected to your customer data and business context, so every ad it generates is actually relevant. Edit what you want. Keep what works. Produce a volume of quality creative that your design team couldn't hit alone. From the platform growth teams already say they'd "cry" over losing — now there's one more reason to stay.

Don’t wait on another data request. Get instant answers to any question about your customers. Hightouch Agents read from your warehouse and marketing systems to answer any data question on the spot—so your team can move faster.