Hey Digital

At Hey Digital, we've helped 200+ B2B SaaS companies get more out of their paid ads with: ✅ Strategy aligned with their goals ✅ Creative ads and landing pages that convert ✅ Monthly testing and optimizations ✅ Transparent reporting tied to pipeline All of this means less wasted spend and more trials, qualified leads, and revenue. Let's put your ad budget to better use. Book a call today.

More revenue and less wasted ad spend. Sounds like the dream, right? For one B2B SaaS client, we helped increase closed deal value by 159% while cutting ad spend by 52%. That’s what happens when your paid ads are built around business results, with fresh ad creatives and monthly optimizations to keep performance moving in the right direction. See what Hey Digital can do for your growth. Book a call today.

Your buyer intent tool is full of companies that can't buy from you. The score won't tell you which ones. We have one sitting at the top of our own engagement dashboard... They read every post. They click every ad. They will never wire us a single dollar. They're just not a fit for what we sell. You could say that our warmest lead is a ghost. You see most Intent data tracks one thing - whether or not someone read a page. It can't tell you they fit your ICP. It can't tell you they want your product. Most of them have never seen your site or your ads. Engagement measures reading. Warm is a word about buying. Nobody checks whether the two line up. Attention is cheap to detect, which is why you can buy it. Fit is a judgment about your business, which is why you can't. So don't cancel the tool. Stop letting attention build the list. Let it sort the list. The fix takes an afternoon. Do it in this order. 1 - Write the fit test before you look at a single score. Three yes or no questions: - Can they carry your ACV? Below your floor, even a won deal breaks CAC payback. - Do they run the GTM motion your product plugs into? If not, you're selling the prerequisite first. - Is the problem expensive for them yet? If it isn't costing them money, there's no budget to fix it. Fail one and they're out. High intent can't resurrect a dead fit. 2. Run the test across your TAM and freeze what survives. Pull the universe from Sales Navigator, your data provider or your CRM. Apply the three questions. What's left is your target account list. Name it. Make it static. Revisit it quarterly. Signals move daily. Fit doesn't. 3. Suppress everything off the list. Intent surges, pricing page visits, ad engagement, hiring bursts. Every signal answers one question first: is this account on the list? If not, it goes nowhere, whatever it scored. 4. Tier inside the list, and attach the reason. Sort qualified accounts by signal strength. Every account that goes to sales carries what triggered it and when. If you can't say in one line why it surfaced, it doesn't go out. Same tools. Same signals. One step moved. Our ghost is still welcome to like every post 👻

Only 14% of SaaS companies under $1M ARR named paid media an effective channel. Over $50M ARR, 36% did. Same platforms. Same auctions. So what's the difference? Paid ads amplify a growth condition that already exists. They rarely create one from nothing. One of our clients is a Series B company launching a beta product at about $100 a month. On paper, Series B but the product is pre-seed. So the program is a 60 to 90 day pilot on leading indicators. That's the learning job. Investors fund rounds on a calendar and a deck. The auction doesn't know what round you raised. The round says scale. The auction says validate. The money follows the round. After running paid for 200+ B2B SaaS companies, the first thing we work out on any account is which job paid has earned there. So I wrote it up for founders setting next year's paid budget. Inside: → The 5 jobs paid ads can do, and why "lead generation" hides 4 of them → What each stage is proving, bootstrapped to Series C, and where paid fails → 4 questions to answer before you scale, from things you already own → Why the honest job is sometimes still validation, whatever the budget Plus how Toggl cut ad spend 52% while closed deal value from paid rose 159%, and the one sheet that changed their CRO's mind. Check it out here 👇

More revenue and less wasted ad spend. Sounds like the dream, right? For one B2B SaaS client, we helped increase closed deal value by 159% while cutting ad spend by 52%. That’s what happens when your paid ads are built around business results, with fresh ad creatives and monthly optimizations to keep performance moving in the right direction. See what Hey Digital can do for your growth. Book a call today.

“Paid ads aren't working.” Or maybe your current strategy isn't. Here's what happened when one B2B SaaS company got its paid ads right: ⬆️ 159% more deal value. ⬇️ 52% less ad spend. Same channel. Very different conversation with the CEO. See what Hey Digital can do for your growth. Book a call today.