HEINEKEN Asia Pacific Beverages

Flavoured beer volumes across APAC grew 10% between 2021 and 2024. What could this mean for international beer portfolios? As preferences evolve across markets, understanding regional flavour trends can help industry players identify emerging category developments and inform portfolio planning. From India to Indonesia, HAPBev's Trends Report examines how local market preferences are influencing product innovation and the wider beer landscape. Explore the insights and market trends in HAPBev's Trends Report: https://lnkd.in/gPr8gxE4

Can new flavours help you to grow your portfolio and capture fresh demand for something different? Consumers are increasingly looking for beers that suit different tastes, lifestyles and occasions, with flavours becoming a bigger part of how they explore the category. HAPBev’s Trends Report found that flavoured beer volumes grew 10% across APAC from 2021 to 2024, reflecting growing interest in new taste profiles and more differentiated drinking experiences. From lemon masala in India to sweet and savoury flavours in Indonesia and tropical fruit flavours from France. Local flavours can create new reasons for consumers to explore the category. The next growth opportunity may not be another traditional lager. Ready to introduce fresh new flavours into your portfolio? Discover the latest trends in HAPBev’s report: https://lnkd.in/gqFt8mUh

Flavour is no longer niche. 🍍 How can you adjust your portfolio to suit this new mainstream trend? Distributors are seeing rising demand for vibrant, fruit-forward options that go beyond traditional drinking occasions — and the answer doesn’t necessarily lie in beer alone. From zesty Mandarin Yuzu to bold Pineapple Passionfruit, Odd Company helps refresh your range and attract new drinkers with bold RTD options. Ready to bring something new to your market? Discover the brands driving demand with HAPBev: https://lnkd.in/gZAaTn9d

Race season is in full swing 🏁🍺 — is your beer line-up ready for the next big race weekend? It’s all about choosing the right beverage for the right moment. From packed sports bars to watch parties at home, major sporting moments bring people together - but not everyone reaches for the same beer. That’s where the Heineken range can offer more choice for every race-day occasion. From the iconic Heineken Original for lively sports bars, to the extra-refreshing, easy-drinking Heineken Silver for longer viewing occasions, and Heineken 0.0 for those looking to moderate without sitting out the action. Build your race-day line-up with the Heineken range from HAPBev: https://lnkd.in/g_Fwg86H

What goes well with bold Asian flavours? A bold, ice-cold Tiger Beer! 🐯 With its crisp, refreshing taste, Tiger is a natural match for local favourites like smoky, savoury satay. This bold icon gives distributors a recognisable lager that can work across casual dining and sharing occasions. 🍢🍺 Backed by iconic Asian heritage, premium quality and 49 international quality awards, Tiger brings both familiarity and credibility to your portfolio. Strengthen your beer range with Tiger: https://lnkd.in/gnAN7Xjy

We’ll be on the ground at TFWA Singapore next week, connecting with partners and exploring new possibilities. If you’re looking to explore how HAPBev’s portfolio can support your market, let’s connect. 📩 Drop us a message on our page and we’ll arrange time for a chat! 📍 Singapore, Marina Bay Sands Expo & Convention Centre 📅 10-14 May 2026