Heeler Marketing

Every recommendation Heeler makes starts in the same place: the data. Before we touch strategy, we look at where you actually stand. We want to know where your audience is, what they're responding to and what your competitors are already measuring. Gut feelings might point you in a direction, but data tells you if you're right. We build campaigns that perform instead of campaigns that guess. Let's talk about what an audit can do for your brand: https://lnkd.in/gti3hNGd

Good marketing gets abandoned every day, usually right before it starts working. Campaigns get pulled after two weeks because the leads weren't there yet. Ad spend gets cut right before a strategy starts to compound. A content plan gets scrapped because engagement was slow in month one. Consistency is the variable most brands underestimate. Commit, build, optimize and result will follow. Sound familiar? Let's talk: https://lnkd.in/gti3hNGd

Apple Maps is getting ads this summer in the US and Canada, and the targeting model works differently than Google's. Apple's ads run on intent and location, not search history. That means showing up at the right moment matters more than personalization. The catch is that you need a claimed and completed listing through Apple Business before the ads go live, or you won't be eligible to advertise at all. Claiming your listing is free. Waiting isn't. https://lnkd.in/g2dMmUpk

Smart digital marketing is built on strategy, not guesswork. Heeler aligns strategy, AI and search visibility and digital advertising into one focused plan.

Instagram dropped some meaningful updates this spring, and they're directly relevant to how your brand shows up. According to recent data, Reels featuring real people and human speech outperform text-based and graphic content in retention. There's also a carousel update that changes how brands manage posts after they go live. We covered all of it in our blog. https://lnkd.in/eyscx4Dx

As a local service company builds great word-of-mouth, their digital presence has to keep up. OKC Kitchen & Bath brings luxury home design and remodels to Oklahoma City metro area homeowners. They needed Heeler to design their fast-growing company a new website that communicates intentional luxury, showcases their beautiful spaces and the “excellence in everything” approach that sets them apart. See the before and after here: https://lnkd.in/etAzkjZH