Happydemics

A real human response lands every 5 seconds. Your brand lift updates while your ads are still live, not after the budget's gone.

80% of your final brand lift is shaped in the first few days of a campaign. With human answers collected in under 24 hours, you can act on it.

When 3,500+ brands across 67 countries read brand lift on one standard, ad performance finally means something.

$430M+ of media spend measured per year with Happydemics means one thing at scale: millions of real people telling brands what actually moved them.

40+ platforms. One consistent measure of brand lift. That's how $430M+ media spend per year gets compared like-for-like — CTV, DOOH, retail media and beyond.

Brands don’t grow channel by channel or market by market. So why do we still measure them that way? Following a successful test phase, Nexxen has chosen Happydemics as their third-party brand lift partner for advertisers. Early results are promising: campaigns measured so far rank in the top 15% for brand consideration, the top 20% for purchase intent and the top 25% for ad recall against our benchmarks. For Nexxen advertisers, it means a clear view of how their campaigns shift perception, consideration and intent, not just who they reached. “Today, knowing whether a campaign was delivered to the right audience is table stakes for advertisers – we need to know how these campaigns are influencing audiences and driving outcomes,” said Alexandra Macon-Cooney, Senior Vice President, Partnerships and Data Strategy at Nexxen. Learn more: https://lnkd.in/e3Fmc9Ym