Hallmark: Healthcare's Workforce Operating System

Fifty-two percent of attendees in a recent Becker's Healthcare roundtable said flexibility and schedule control are the biggest drivers of attracting and retaining healthcare talent today. But retention isn't built on schedules alone. Bonnie Jensen, Chief Nursing Executive of Bryan Health, reminds us that people stay where leaders listen, respond, and take action. Watch the full conversation with Bryan Health, Mass General Brigham, Ballad Health Medical Associates, and Hallmark.

The physician shortage is expected to approach 140,000 by 2036, making locum tenens essential to maintaining coverage and keeping patient care on track. Hallmark centralizes locums administration with a vendor-neutral platform that connects agencies, providers, credentialing status, onboarding, compliance, and financial oversight in one place. Standardized workflows improve visibility, reduce administrative burden, and create a single source of truth across your locums program.

Many health systems know physician and provider compensation needs to evolve. The mistake? Waiting until every process is perfect before getting started. Summit Health's Michael Porcelli offers a simple reminder: don't let perfect be the enemy of good. Modernization is about building the right foundation and improving over time. Missed our roundtable discussion? Hear additional perspectives from Summit Health, Acuvance Coker, and Hallmark: Modernizing Physician and Provider Compensation Roundtable.

At $900 billion, the workforce is healthcare's largest cost, as well as its most valuable asset. But for most health systems, the data driving those decisions lives in a black box, creating operational risk that impacts everything from financial performance to patient care. This isn't a strategy problem, it's a visibility problem. Introducing Hallmark, Healthcare's Workforce Operating System. The missing layer in the healthcare tech stack.

Are your locum rates driven by data—or urgency? In this Ascension-led Q&A, learn how workforce intelligence reveals what the market is really paying and how health systems are adapting locum strategies to match reality. The bottom line: centralization and the right technology can help you understand market rates, reduce variability, and bring control back to locum spend.

Healthcare leaders want to staff intelligently, but most are forced to rely on averages, static schedules, and limited visibility. Even flexible workforce models fall short without predictive data. This article explains why “average” planning creates uncertainty and how better intelligence unlocks better outcomes.