Grocery TV

The budget question always comes up first when brands explore in-store retail media: "Where's the money going to come from?" MA+C's recent survey shows brands considering ecommerce, incremental, and shopper marketing budgets for future in-store investments. But there's a more immediate opportunity sitting in your existing digital spend. Think about what you're getting from: - Open web display and video (plagued by non-viewable ads and invalid traffic) - Paid search (rising costs, AI-driven uncertainty) Meanwhile, national in-store networks now have the scale media planners need. The "too small to measure" argument doesn't hold up anymore. You don't need to create a new budget line. You need to move dollars from underperforming channels to one that reaches real shoppers where 90% of purchases actually happen. We put together a playbook that walks through sourcing budget and building the business case for in-store: https://hubs.ly/Q03VYSKF0

Nearly 90% of grocery purchases happen in physical stores, but most brands don't have dedicated teams managing in-store media. MA+C research found that 21% of brands have no one fully responsible for in-store media, and 41% assign it as just part of someone's broader role. The brands winning in-store aren't treating it as an afterthought. They're assigning dedicated ownership, creating room to test and learn, and measuring what's actually working. We built a playbook on how to structure your in-store media strategy. Download it here: https://hubs.ly/Q03VYX5r0

Here's what we're seeing: in-store retail media is delivering results that are hard to ignore. A leading CPG brand recently ran a campaign across 100+ grocery stores to measure real impact at the point of sale. The campaign drove a 15% in-store sales lift and nearly $8 ROAS—proof that in-store media connects awareness directly to conversion where shoppers are making decisions. Ready to explore what an in-store retail media network could deliver for your stores? Let's talk about what makes sense for your business.

Just announced: Wakefern Food Corp.’s ShopRite is expanding its in-store retail media network with Grocery TV. It’s another marker of where retail media is heading — into the physical store, where 90% of purchases still happen. With 260+ ShopRite stores now using our platform, this latest growth shows how in-store media has evolved into a core revenue driver for grocers and a meaningful part of the shopper experience. Bridget Goldschmidt at Progressive Grocer has the story: https://lnkd.in/eiR_B8hZ

The question we hear most from CPG brands: what kind of lift can we actually expect from in-store media? Here's what the data tells us. After analyzing CPG campaigns across the Grocery TV network, we found they deliver an average 14% incremental sales lift. Why does in-store perform so well? Two reasons. First, shoppers are significantly more attentive to video advertising when they're in stores. Second, you're connecting with them at the exact moment purchase decisions are being made. Ready to explore in-store media? Here's how to get started: https://hubs.ly/Q03Rllgs0

Brand awareness doesn't happen by accident. It happens when you meet shoppers where they're already making decisions. Our latest consumer survey of 1,000 shoppers revealed something striking: in-store advertising captures more attention than any other advertising medium. The result? Brands running campaigns on the Grocery TV network see an average +21% lift in unaided brand awareness. This is how brands are building lasting awareness and driving real business outcomes. Our new playbook breaks down the strategies top brands are using to leverage in-store retail media across the full funnel, from awareness to purchase.. https://hubs.ly/Q03RkN_X0