Gripped | B2B Digital Marketing Agency for SaaS & Tech

Structuring a SaaS website is simple. Strip it back to answering the questions your audience has during their buying journey. "Is this solution relevant to me?" ↳ Make it immediately clear who your ICP is. It's better to be something to someone than all things to all people. ↳ Highlight the roles you help (and how). This is your opportunity to also appeal to budget holders or blockers in the sales process. "How do they solve my challenges?" ↳ Narrow in on the pain your core audience has when executing their jobs to be done ↳ Be outcome-focused, not feature-focused. "Why are they better than alternatives?" ↳ Highlight your key differentiators to your competition. ↳ If you have a few competitors you are positioned well against, consider [competitor] vs [your company] pages. "Have they worked with businesses like ours & what were the outcomes?" ↳ Highlight macro outcomes you've achieved that help your champion create an internal business case (or get you on the shortlist). ↳ Weave in video testimonials from your target personas to help build trust. "How much will it cost & is it in budget?" ↳ The pricing page argument is simple. Either you own the narrative, or your market does. Buyers expect it. You have to be willing to talk about it in some form. ↳ Starting from pricing or ranges and the levers that change the price helps frame a ballpark figure without having to commit to prices up front. "Do they seem knowledgeable about our space?" ↳ Showcase the expertise of your people through webinars, toolkits, and actionable how-to guides ↳ Segment content around roles or verticals to be as specific as possible (which may also support LLM discoverability) "Do they seem easy to buy from?" ↳ Outline what happens next. What are the steps from now to becoming a customer? ↳ Offer alternative ways outside of sales calls to understand your product. e.g. interactive / video demos. This is just a high-level starter; use market feedback (research, web engagement, sales conversations etc.) to continuously shape the journey and messaging. Too often we structure websites around what we want to tell prospects, not the questions they actually have. #saasmarketing #saaswebsites #demandgeneration #b2bmarketing

Wish your agency was more proactive? We’re not in the business of thumb-twiddling or being yes people. But you might get the dancing… 🕺🪩

Compare your marketing against three of your closest competitors and get free recommendations on how to get ahead. (Are we mad for making this free?! 🤯)

Tired of hearing the same marketing ideas? Get fresh thinking from experts who have been there, done that, and got the t-shirt (lots of t-shirts…) 👕👕👕

Fill the skill gaps in your team and ditch the freelancer frenzy. Partner with dedicated marketing specialists with a revenue focus, not a vanity metric focus.

There are lots of bad marketing habits in B2B SaaS that have fuelled negative connotations with particular tactics or strategies. Lead generation is one of the latest to fall victim. Lead generation can work, but you need to: 👉 Stay laser-focused on your ideal customer profile 👉 Only pass on leads to sales with buying intent, build trust with the rest 👉 Align with sales around pipeline & revenue KPIs 👉 Optimise your marketing efforts for pipeline & revenue, not leads hashtag#leadgeneration hashtag#saasmarketing hashtag#b2bmarketingstrategy hashtag#saasgrowth