Grassfish

Retailers don’t need more screens. They need more control over the in-store experience. That’s the difference between digital signage and IXM. The Grassfish IXM Platform orchestrates every digital touchpoint in-store — connecting POS, CRM, content, retail media, and sales enablement into one unified system. Because customers don’t think in channels. They think in moments. IXM turns the store into: 🔹 A connected experience platform 🔹 A retailer-owned media channel 🔹 A measurable growth engine The future of retail isn’t online vs. offline. It’s orchestrated. If you want to learn more about Grassfish IXM reach out to Andrew Jarder!

Enterprise digital signage in retail is not about managing screens. It is about managing complexity: multiple markets, different store formats, local flexibility, global governance, deep system integrations, and strict security requirements. Grassfish IXM Platform is built for exactly this environment. As an enterprise digital signage platform trusted by global brands, it supports large-scale retail networks across regions and business units, while maintaining control, consistency, and scalability. Cloud-based on Microsoft Azure, API-first, hardware agnostic, and compliant with ISO 27001 and SOC2, IXM integrates seamlessly into existing POS, CRM, ERP, and PIM ecosystems. Advanced scheduling, automation, and role-based governance ensure that global standards and local execution work together, not against each other. Because in modern retail, digital signage is no longer a standalone tool. It is infrastructure for the in-store experience. That is what Grassfish IXM is designed to deliver. If you want to know more reach out to Helmut Pfeiler and Ebba Blomén!

What will the store of the future look like? At Grassfih, we believe that it will be more connected, more responsive, and designed around how people actually shop. Every touchpoint, from content to staff to product, working together to create a seamless, relevant experience in the moment. Many retailers already have this vision and we're already seeing this emerge. But the real challenge for most retailers is turning the vision into something that works across formats, markets, and systems. Because scaling in-store experience requires more than ideas. It requires a clear concept. At Grassfish, we help define that blueprint. We're translating ambition into structured, scalable in-store experiences that connect strategy with execution. The future store is built through clarity, not complexity. If you want to explore what this could look like in practice, reach out to Fanny Alm or Jessica Larsson, M.A.

It’s one thing to design a retail destination. It’s another to build an experience. Porsche Guildford does both—and brilliantly. Recently rebuilt under the Destination Porsche concept, this site is one of the largest in the UK and offers a complete experience: new and pre-owned sales, service, and deep brand immersion. What inspires most about this concept is the balance between scale and personalization. It’s not easy to orchestrate such a wide array of customer journeys—but here, it’s done with grace and precision. This is where the power of a well-integrated digital in-store strategy becomes clear. At Grassfish, we see Guildford as a living example of how operational excellence and inspiring brand moments can—and should—coexist. Do you want to enhance your own brand concept? Reach out to Jessica Larsson, M.A., Head of Consulting DACH, or Fanny Alm, Head of Consulting Nordics, to learn how!

The automotive industry is undergoing one of the most profound transformations in its history. Electrification, software-defined vehicles, new retail models, and shifting customer expectations are redefining not just what is sold — but how relationships with customers are built and sustained. Yet while technology accelerates and structures change, some fundamentals remain unchanged. Buying a car is still emotional. Physical moments still matter. And the way a brand makes people feel at key points in the journey continues to shape loyalty long after the purchase. Working closely with global automotive brands, we see a common challenge emerging across markets: how to reimagine retail, delivery, and ownership experiences in a way that creates lasting connection — not just short-term conversion. This article explores how the future of automotive retail may evolve, why the moment of delivery is becoming a critical moment of truth, and how new forms of physical spaces could redefine the relationship between brands and customers for years to come. Read the article on our Knowledge Hub: https://lnkd.in/dzWaSv6D

The automotive industry is at a turning point. Slowing demand, tighter margins, and shifting customer expectations are forcing a rethink of where value is created. It’s no longer just about the vehicle, it’s about the experience surrounding it. From redefined dealerships to connected customer journeys and the rise of Retail Media, the industry is moving toward a new competitive battleground: experience, data, and ecosystem thinking. Those who adapt will lead. Read the full article in our Knowledge Hub to explore what this means for the future of automotive retail: https://brnw.ch/21x1fZc