Grain Foods Foundation

Today’s consumers want convenience without compromising nutrition — and grain foods deliver. GFF’s NielsenIQ consumer insights research confirms that grains are at the heart of accessible, everyday meals. From quick sandwiches and pasta dishes to ready-to-eat cereals, grain foods fuel busy lives and appear consistently in weekly routines. Surveying 5,000 consumers, the research found that 46% of consumers choose grains because they pair well with other foods, making them an easy way to enjoy balanced meals at home, at work, or on the go. See the full insights: https://lnkd.in/eiM3x9P3

Nearly 1 in 3 Americans say they don’t know what a “healthy plate” looks like. At a time when many are unsure how to assemble balanced meals, GFF is stepping in with the Grain Foods Make the Moment campaign giving grain foods a proper seat at the table. Grain foods aren’t just filler. When paired with vegetables, protein and healthy fats, they offer essential energy, B-vitamins, fiber and nutritional balance — all while enabling the meals and moments people love. The campaign uses real-world stories, science-based nutrition messaging and modern visuals to remind consumers that grains are foundational in healthy, balanced eating. Check out more results from our survey of 2,000 adults that explored some of the misconceptions around nutrition in the video below or in this New York Post article: https://lnkd.in/eW9NCWqm 👉 Visit https://lnkd.in/e7zP9Zhs to learn more.

Food isn’t just fuel — it’s comfort and self-care. GFF’s NielsenIQ consumer insights research highlights that grain foods play a central role in these moments, as consumers associate them with familiar, satisfying, and nourishing meals that support overall well-being. From a warm bowl of oatmeal in the morning to a hearty sandwich at lunch, grain foods deliver both nutrition and emotional satisfaction. Nearly half of consumers link grain foods to comfort or self-care, and 40% consider pre-packaged/sliced bread to be a healthy and nourishing option. Beyond classic staples, grains also appear in creative and convenient ways, offering flexibility while keeping meals balanced and enjoyable. Dive deeper into what’s driving consumer choices and discover more insights: https://lnkd.in/eiM3x9P3

November is #NationalDiabetesMonth, a time to highlight how grain foods fit into a balanced, healthy lifestyle. 🍞💪 A 2022 analysis of 11 cohort studies (nearly 400,000 participants!) found no link between refined grain consumption and increased risk of type 2 diabetes (Gaesser, G.A., Mayo Clinic Proceedings). Whole and enriched grain foods aren’t just comfort, they’re tools for helping support balanced blood sugar, lasting energy and lifelong wellness. - Better Feeling: Fiber and nutrients, like magnesium and folate, in grain foods support metabolic health and steady blood sugar. - Better Eating: Including both whole and enriched grains helps create balance, not restriction. Let’s celebrate the role of grain foods in everyday wellness — this month and beyond! Learn more ➡️ https://lnkd.in/eZG5BDcU

Simple. Affordable. Delicious. Grain foods make healthy eating easy because they’re everywhere you shop and built to nourish every body, every day. Fortified and enriched grain foods like crackers are packed with key nutrients like iron, folate and B vitamins which help fill the gaps many of us miss. They’re a super power because they do all of this while staying budget-friendly and versatile enough for any meal. Learn more about the power of grain foods at https://lnkd.in/dby3mVT

Grain foods are a staple at every mealtime — from sandwiches and sides to snacks — bringing balance and naturally pairing with other food groups. GFF’s NielsenIQ consumer insights research reveals that more than half of consumers pair grains with protein and dairy, creating meals that are both satisfying and nutritionally balanced. Beyond classic choices, grain foods like sourdough bread and quinoa are trending in snacking occasions, showing how consumers are embracing versatility and flavor while maintaining convenience. These insights highlight the evolving role of grain foods in daily eating patterns and why they remain a trusted choice for a wide range of meals. Discover more reasons consumers are choosing grains and how these trends can inform your strategies: https://lnkd.in/eiM3x9P3