Goodway Group

With 200+ RMNs, CPG brands are overspread, overextended, and still missing key insights. Which networks deserve always-on investment? Which are saturating? Where’s the true headroom? Our new guide gives you a straightforward framework that's based on measurement, not guesswork, to prioritize the right partners and pull back where it doesn’t pay off.

CPG teams are being asked to invest across dozens of RMNs, but the questions keep multiplying. Which networks actually drive incremental revenue? How do you separate ROAS noise from real business impact? We built a practical guide answering 25 of the most common questions CPGs ask us about retail and commerce media. If you’re trying to cut through inconsistent dashboards and make sense of what’s really moving the needle, this is for you.

ROAS looks great in a dashboard... until you realize every retailer measures it differently. We hear marketers: “We need clarity, not prettier reports.” This guide breaks down why ROAS often hides the real story and how brands can shift toward iROAS, new-to-brand households, and the metrics finance teams actually trust. Get the guide and benchmark your measurement approach against what leading CPGs are doing today.

Competing against larger agencies and holdcos is within reach! Goodway helps indie agencies expand their capabilities instantly with pitch-ready, white-labeled media support, plus strategy, consulting, measurement, and more. Connect with our BDs and learn how to pitch a partnership to your agency's leadership.

Your clients expect more. But now you can give it to them—without adding internal hours, stress or overhead. Goodway Group acts as a white-labeled extension of your agency, via white-glove support for your media and account teams. We expand your capabilities across media, reporting, analytics, strategy, and more to exceed client needs and help you grow your business.