GMO Research & AI, Inc.

AI drafted your survey. But will it work in Japan, Korea or China? Our APAC researchers review it, then we program, field and clean the data, all with one partner. Follow us for practical tips on research across Asia.

In Japanese B2B research, respondents don't answer for themselves — they answer for their organization. And most are answering for the very first time. Our new study of 244 managers and senior professionals in Japan found that only 20.5% have ever taken part in B2B research before. That inexperience shows up directly in your data: first-timers are far more likely to say "I cannot answer that at all," less aware of their company's disclosure rules, and far less willing to participate (32.5% vs 84.0%). The good news — the study also reveals the four conditions that make participation feel safe. See what actually moves the needle for B2B fieldwork in Japan. 📊 Read the full study →

Why do respondents abandon your survey halfway through? In Japan, it's rarely just one thing. We asked 604 Japanese panelists what makes them lose motivation mid-survey. The top 4 reasons: ⏱ Too long — 55.3% ❓ Unclear questions — 29.2% 🔒 Privacy concerns — 22.0% 📱 Hard-to-use page — 21.8% Fixing these starts with understanding how APAC respondents actually behave. 📌 Follow us for more Japan & APAC panel data.

Survey length is quietly killing your data quality in Japan. 74.5% of Japanese panelists told us that a 10-minute survey is already too long — and drop-off climbs fast after that. If you're fielding in APAC without local context, these are the details that make or break completion rates. 📌 Follow GMO Research & AI for more East Asia panel insights.

Our APAC coverage includes key Asia market such as Japan, South Korea and China, enabling online research across East and Southeast Asia.

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