Giraffe Social

My audiobook is finally live on Audible. I thought recording it would be simple. It wasn’t. I ended up building a DIY recording booth in my house that was essentially a box with soundproof panels. I then taught myself to use Adobe Audition to edit the whole thing. I’m proud of it. More than I expected to be. If you want to support me, here are the two things that genuinely help: 1. Use an Audible credit to get it, if you’re already a member, this boosts the ranking more than anything. 2. If you’re new to Audible: it’s 99p for 3 months right now. One used on my book would mean a lot. Here’s the link: 👉 https://lnkd.in/exs4HWHj Thanks for backing me. Writing a book is vulnerable enough. Reading it out loud in a tiny box is another level entirely.

Behind every brand is a story. Behind every transformation is a person. If your campaigns still feel cold or transactional, you might be missing the magic of real stories. Discover why social campaigns rooted in real transformations resonate deeper, spark empathy, and build community.

Trust is the bedrock of insurtech, but how do you build it when your product is complex and abstract? In our latest article, we walk you through how a founder’s personal journey and origin story can humanise your brand, transform technical jargon into clarity, and build lasting authority. Discover how leading with transparency and values makes you more memorable and trustworthy in a crowded market.

At the heart of care-tech is people, staff, carers, those receiving care. Social media isn’t just for marketing; it can help bring humanity back to tech. From “a day in the life” content to evidence-led stories, care-tech brands can re-align with the human side and build genuine trust. Learn more in our latest post.

📣 REMINDER 📣 We’re hiring a Social Media Manager! We're looking for a talented social media manager who's all about driving killer strategies, developing stunning brand content, and building strong client relationships. From developing and optimising paid campaigns to managing organic content, you’ll shape social strategies that help brands grow and thrive. Think you're the right fit? We want to hear from you! 👇 👉 Apply here: https://lnkd.in/d-SDeMNd

Technical brilliance alone isn’t enough; it needs a story to give it direction. In this week's podcast episode, Marta Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Full episode available now! https://lnkd.in/ekj_V9hd