GfK - An NIQ Company

Your customers start their day with their smartphone, move through their commute with it, monitor their health - and wind down with it at night. AI‑enabled smartphones are increasingly coordinating these moments, creating expectations for continuity, personalization, and emotional intelligence by default. For you, this raises a strategic challenge: growth will depend on who defines the experience layer, not just who manufactures the device. #ConnectedEcosystems #GrowthThroughInsight

By 2030, smartphones will be predictive, emotionally aware life hubs - shaping how your customer and subscriber base interacts with entertainment, mobility, health, and the home. For you, this impacts strategy, investment, partnerships - growth. As AI, connectivity, and user‑centric design converge, competition based on hardware alone is falling short. The real differentiator is who can orchestrate seamless ecosystems around the smartphone. Our latest insights explore what this shift means - and why the next phase of growth will belong to brands that think beyond the device. #ConnectedEcosystems #GrowthThroughInsight

Connectivity is now shaping how consumers choose entertainment, wearables - and even vehicles. Nearly half of consumers already expect to access smartphone apps directly through their car’s display. This signals a shift toward a world where the smartphone acts as the unifying interface across daily life. Let's examine why ecosystem partnerships - not standalone devices - will define relevance in the years ahead. #ConnectedEcosystems #GrowthThroughInsight

Voice. Gesture. Emotion‑aware interfaces. These aren’t future concepts - they’re becoming table stakes for integrated digital experiences. As smartphones evolve into intuitive companions, differentiation shifts from specs to experience ownership and ecosystem design. Success will come from experiences that feel natural across environments - at home, on the go, and beyond. Let's talk about how the smartphone’s role is changing - and what it means for 2026–2030 planning. #ConnectedEcosystems #GrowthThroughInsight

The future of smartphones isn’t about what they can do - it’s about how well they connect everything else. AI‑powered foresight, cross‑device experiences, and deeper ecosystem partnerships are rapidly redefining how your customers engage with technology. Smartphones are becoming the anchor for entertainment, wearables, and even vehicles. Our latest analysis breaks down how these shifts are reshaping growth strategies across connected categories. #ConnectedEcosystems #GrowthThroughInsight

Home Improvement and DIY are evolving—and ecommerce is taking a bigger role. 🛒 As shopping habits shift, online is becoming a key growth channel alongside physical stores. 🌍 Across the UK, France, Germany, Italy, and Spain—the ecommerce footprint of DIY continues to expand. With strong online growth and DIY & Tools gaining online share, the channel mix is changing fast. Is your brand keeping pace?