GEOMOTIVE

If this sounds like your ideal workflow, GEOMOTIVE is probably not for you 1. You enjoy managing dozens of media owners manually. 2. Endless spreadsheets are your preferred planning tool. 3. Waiting weeks to launch a campaign feels perfectly reasonable. 4. You don't need transparent reporting or performance data. 5. You prefer outdoor advertising to stay exactly where it was 10 years ago. For everyone else, welcome to modern DOOH: https://lnkd.in/gZqpND9y #DOOH #AdTech #ProgrammaticDOOH #MediaPlanning

DOOH is becoming increasingly measurable And one of the most interesting directions today is connecting outdoor exposure with real user actions inside mobile apps. One recent GEOMOTIVE project focused on measuring how digital outdoor advertising impacts app installs through SDK-based data matching. The analysis connected: DOOH exposure + mobile advertising identifiers (IDFA / GAID*) + real app installation data *IDFA / GAID - anonymized mobile IDs used to measure ad exposure and user actions across mobile channels This made it possible to compare exposed and non-exposed audiences and measure real conversion lift generated by DOOH. The study also revealed: — how different screens perform — how audience segments behave — how movement patterns across the city influence campaign efficiency — which locations drive the strongest response Geoanalytics and behavioral heatmaps helped identify concentration zones, audience clusters and high-performing areas for campaign optimization. This is where DOOH starts moving from visibility metrics to measurable business outcomes - installs, traffic growth, conversions and audience behavior that can actually be analyzed. More about GEOMOTIVE technologies: https://lnkd.in/gUDYwpSy #DOOH #AdTech #SDK #Geoanalytics #Mobile #AppActions

To launch one OOH campaign, brands often go through weeks of coordination: media owners, agencies, approvals, contracts, production, installation, monitoring and reporting Too many steps. Too many people. Too many places where things slow down A DSP changes the logic With GEOMOTIVE, outdoor advertising becomes much closer to digital: choose inventory, plan the campaign, launch, monitor and analyze results in one system Less operational chaos More control Faster launch That’s how OOH should work now. Learn more: https://lnkd.in/gZqpND9y #DOOH #DSP #AdTech #OutOfHome

The Industry Wants One Ecosystem, Not Ten Platforms At WOO London 2026, AdTech Connectivity was identified as one of the key priorities for the future of outdoor advertising The themes discussed were telling: joined-up infrastructure, consolidation, ease of purchase, frictionless trading and omnichannel integration The industry's direction is becoming increasingly clear Less fragmentation Less manual work Fewer disconnected tools More connected ecosystems that bring together inventory, data, buying and measurement This shift is exactly why GEOMOTIVE was built We believe media buying should not require multiple platforms, endless spreadsheets and manual coordination between stakeholders Advertisers and agencies need a single environment where inventory discovery, planning, buying, campaign management and reporting work together seamlessly The easier OOH is to buy, the faster the industry grows And that's the future we're building toward #WOO2026 #DOOH #AdTech #ProgrammaticDOOH #OOH #MediaTech

DOOH becomes complicated the moment you try to scale it. One country is manageable. Two - already messy. Five - you’re dealing with completely different setups. Different operators. Different formats. Different buying processes. At some point, you’re not running campaigns, you’re managing chaos. GEOMOTIVE was built to remove that layer. It’s a DSP for DOOH that gives you access to inventory in 70+ countries through a single platform. So instead of stitching markets together manually, you work in one system: — plan campaigns across regions — launch without rebuilding the process each time — manage placements in one interface — scale without multiplying complexity DOOH stops being a set of local operations and starts working like a scalable channel. That’s the difference. More details: https://lnkd.in/gZqpND9y #DOOH #AdTech #DSP #Programmatic

GEOMOTIVE is honored to be recognized at Brand Awards International 2025 with the award: “For shaping an independent and verified approach to out-of-home advertising measurement, advancing market transparency, and introducing new standards for evaluating advertising activity in Uzbekistan in 2025.” This recognition reflects an important shift happening across the industry - toward transparency, measurable results, and data-driven decision making. We are proud to contribute to the development of a more transparent and mature advertising market in Uzbekistan together with our partners, clients, and the entire industry. Thank you to the Marketing Association of Uzbekistan and Brand Awards International for this recognition and special thanks to the entire GEOMOTIVE team for the work, energy, and ambition behind everything we do! #BrandAwardsInternational #MarketingUzbekistan #DataDrivenMarketing