Genero

We’ve just launched a global AI Creative Challenge: Make a spec ad, powered by AI, with $30K up for grabs! We’re seeing huge demand for human powered, AI creative solutions, so we're inviting creatives to showcase what’s possible when you combine the latest tools with human creativity and real-world experience. You’re invited to make a 30-60 second spec ad, for any industry and in any style (just no real brands!), making extensive use of AI tools in the process. Submissions close Oct 31st. Read the full brief and all the rules 👉 challenge.genero.com #GeneroAIChallenge #ai #AIcreativity

A global creative delivery system for modern marketing teams. Move faster. Create more. Spend smarter.

Seventeen years ago this month we launched Genero around a bet on where marketing and creativity were heading. We've constantly evolved working alongside many of the world's best brands, but there has been more change in the last three years than in the previous ten. Our business has kept up, but our brand hasn't. The content demands on marketing teams are relentless. There is a growing pool of creative businesses, talent and social creators working independently, ready to meet them. But the systems brands rely on were never built to work with a talent pool this distributed and fragmented. That's the problem we solve. But finding a simple way to describe what we've built has been hard. Over the years we've called ourselves a platform, a marketplace, a new model agency. Each label described an element of what we are and undersold the rest. It helps people to put you in a box, but we've never fitted neatly into one. Today we're launching the new Genero: a creative delivery system that helps modern marketing teams harness the new creative world. To create more, move faster and spend smarter. Our network, platform and team work as one connected system. None of them solves the problem without the other two, and it's the way they work together and flex around each client that creates the value. We’ve built a new operating system for the new creative world. Less friction. More creative flow. Meet the new Genero.

Genero x UNKNOWN Today we’ve launched a partnership with UNKNOWN giving brands on-demand access to senior creative talent. There is more senior talent working independently now than ever before. Brands need creative support more than they ever have. But we hear from clients every day how hard their current systems make it. At best they’re slow, inefficient and full of friction. Often they block working with independent talent entirely. Ollie Scott and I wanted to fix that by giving brands access to this growing talent pool, through a model that respects the experience of senior talent and pays them fairly for their thinking. The first product is for creative development, powered by an invite-only pool of senior creative talent, curated by UNKNOWN. Three senior creative directors are matched to each brief. Each pitches three fleshed-out creative territories, giving a choice of nine routes. One chosen territory is developed into a creative platform, campaign idea and production-ready brief. Creatives are paid for every stage, including the pitch. And brands move from brief to production-ready creative platform in three weeks. Live now for briefs in the UK (£20k) and US ($30k), with more regions to follow soon. If you’re looking for a new creative platform and big campaignable idea from the best senior independent talent, get in touch. More details: genero.com/unknown

Social creative, creator content, hero campaigns and local production — four ways marketing teams use Genero to create more, move faster and spend smarter.

Talent, platform and service in one creative delivery system. Here’s how modern marketing teams add flexible creative and production capability without adding headcount.