Gather

Latest Gather Signal episode is now out -- tune in to hear me subscription-shame Christophe Jammet, claim language as the original code, and remind our AI overlords that humans actually like to shop!! https://lnkd.in/e5MJWcPy

AI is great at the work nobody wants to do. Christophe Jammet on pointing it there, and keeping it off the work that matters.

"What is the most powerful technology on earth? It's older than you think." The full Gather Signal conversation is on YouTube.

An AI video edit can put points in order. Jason Oberholtzer on the contextual judgment it can't make: what's worth your attention.

What’s the most powerful technology on earth? It isn’t AI. On this month’s Gather Signal: • Joshua Schneider ranked storytelling above fire and the wheel. A good story beats facts, and GenAI’s “very competent slop” has yet to prove it can close the deal. • Kirsten C. says agentic commerce is betting against instinct. About 80% of retail sales still happen in stores, and discovery is the point. • Christophe Jammet says AI writing feels uncanny because it’s missing chaos, the source of what makes our stories worth telling. • Jason Oberholtzer says an AI edit can put points in order, but only a person's culturally contextual judgement decides what’s worth your attention. 𝗧𝗗𝗟𝗥: you can’t have a good story without conflict, and the human experience thrives in the presence of the right kind of friction. Check out the full episode here: https://lnkd.in/ewWvXVUg What would you never hand to an AI agent? #Storytelling #AgenticCommerce #AI

AI is really good at getting middling, dreadful, time-sucking work that we hate doing. So why do we keep pointing it at the work that depends on a connection to one's flawed humanity and lived experience? I see people all over my feeds outsourcing so much of themselves to AI, contributing to the uncanny homogenization of creative output, while the unsexy stuff: systematizing things and automating the busywork, goes untouched. How I use AI across the Gather Signal itself is a great example: we use AI across post-production, using it to scale, structure, and coordinate the merchandizing of the primary work, including paid media, shorts production, and reporting. What we *don't* do is let it near the recording or editing of the full episode. That's where the delta in quality shows up (IMO). Check out the full episode here: https://lnkd.in/ew_X_PQf What's one task you'd happily hand to #AI, and one you never would?