FunnelFuel

Say goodbye to vanity metrics. Tighten your targeting lists for tangible results. Mike Harty, Co-Founder and CPO at FunnelFuel, breaks down why inclusion lists are a much more reliable way of delivering meaningful results - over that of exclusion-led campaigns.

Say goodbye to vanity metrics. Tighten your targeting lists for tangible results for clients. Mike Harty, Co-Founder and CPO at FunnelFuel, breaks down why inclusion lists are a much more reliable way of delivering meaningful results - over that of exclusion-led campaigns.

Attention B2B marketers: it’s time for an audit on digital advertising. Data providers for audience targeting are not showing the full picture. How can you measure true campaign effectiveness if you don't know who is seeing your ads? Mike Harty – our Co-Founder and CPO explains where the holes are.

Do you even know where your ad budget is being spent? Our CEO and Co-Founder Dan Shaw breaks down the issues for B2B: Brands are not asking the right questions They’re putting too much faith in the data The proof points just aren’t there

B2B advertisers - Google is not fit for purpose. Paul Collier, CMO at FunnelFuel, explains why and highlights the key reasons marketers need to rethink their usage of internet if they want to achieve meaningful results.

"It just works, doesn't it?" The presumption that B2B marketing works effectively on digital B2C-built tools is a fallacy that is costing brands and agencies not only lots of cash, but also risking their brand reputation. Our latest report assesses the need for faster reactions to adtech by B2B marketers. We have hard-hitting data that proves your clients' ads could be being seen in the worst possible places. Visit the link to find out more.