FreeWheel

In today's fast-evolving advertising and media landscape, the world's leading agencies are investing heavily in proprietary, agentic advertising capabilities that combine data, technology, AI, and automation to make smarter, faster, and more dynamic advertising decisions on behalf of their clients. Across earnings calls, industry events, and public statements, agencies have consistently reinforced their ambitions to build differentiated decisioning engines that unlock greater performance, efficiency, and value. A foundational component of this strategy is that agencies are increasingly moving to connect their proprietary solutions with the most effective and efficient route to premium advertising inventory, which is (more than) often the most direct one. Why? Because the most sophisticated decisioning engines are only as effective as the signals and supply paths that power them. Going direct to a publisher's ad server provides the fidelity, transparency, and efficiency required to unlock the full potential of agentic advertising, driving better outcomes for agencies, the advertisers they represent, and for publishers as well. https://lnkd.in/gD5N6iWJ

It's a familiar challenge: deliver results across fragmented platforms while protecting your data and staying agile. But too often, you're stuck with rigid tools, black box algorithms, and limited visibility. FreeWheel Buyer Cloud is built for agencies and marketers who want more control, transparency, and customization in their programmatic buying. Connect and learn more at https://lnkd.in/eHMwgn_5

The pairing of live events and programmatic is a dream scenario for advertisers. But the truth is, programmatic wasn’t built for premium, much less live events with dynamic ad breaks and massive audiences. A lot can go wrong in the milliseconds it takes to deliver the right ad to the right viewer, but there are smart, easy ways to avoid any mistakes. With the right partner helping manage complexity for both programmers and advertisers, programmatic can fully unlock the vision of bringing the best of linear to digital across every stage of the marketing funnel. Over at Ad Age, I wrote about the three key things that need to be done to ensure success.

To viewers, FAST is just TV. To advertisers, it’s a smart streaming TV strategy. 43% of viewers watch Free Ad-Supported TV 87% of FAST reach is incremental to traditional TV 53% of advertisers plan to allocate budget to FAST in the next six months Dive into more insights and learn how to unlock smarter buys with FAST in our latest report: https://lnkd.in/eckaC6Kh

Reach your audience using FreeWheel's tech, data, & direct connections to premium publishers.

Increase working media. Connect directly to premium publishers. FreeWheel: It pays to go direct.