Floor Covering News

✨ The 2025 Laminate Selling Guide is officially here! ✨ Inside you’ll discover: 🪵 How modern laminate mimics real wood, stone and tile 💧 The latest waterproof + water-resistant technologies 🔧 Installation tips, selling strategies and must-know product features 📈 Insights on laminate’s big comeback and how to compete with SPC 🌱 Why today’s laminate is more eco-friendly, durable and stylish than ever …plus so much more to help you educate customers and boost sales! Get your digital edition now 👉 : https://bit.ly/4oNeLpb

🌟 Edge Aligned Stores Spotlight: Early’s Carpet 🌟 For Early's Carpet, Inc. in Amissville, Va., Mohawk Industries isn’t just a supplier—it’s a true partner in growth. The retailer has carried Mohawk products since the 1970s, and today the Edge Aligned Stores program has become a major driver of its continued success across generations. 💬 “When a company is willing to listen and make changes based on dealer feedback, you know you have a true partner,” said Sonja Betts, second-generation owner. Highlights of Early’s experience: ✨ Priority placement on Mohawk’s Dealer Locator—bringing in leads from miles away ✨ First access to product displays, including Karastan Black Label ✨ Ongoing RSA training through Edge Experience Academy ✨ Co-op support ✨ Dedicated concierge service Get the full story 👉 https://bit.ly/3KamgHL

💡 Elevating Partnerships 💡 Sarah and Jamie Van Tuinen of Absolute Floor Covering in Grand Rapids, MI, are seeing the benefits of joining Mohawk Industries' Edge Aligned Stores program. From innovative showroom lighting and enhanced marketing support to priority placement on Mohawk’s dealer locator, their partnership is paying off in big ways. 👏✨ Get the full story 👉 http://bit.ly/4hhtBRG

🌊✨ The Senda collection by DECOCER ✨🌊 Inspired by Aztec patterns and the organic softness of water, Senda brings artistry to every surface in a 15 x 15cm | 6 x 6 format. 🤍🩶 Neutral tones 🌿 Refined reliefs 🔷 🔶 Geometric beauty Together, they create sophisticated, timeless spaces—a perfect harmony of modern design and artisanal essence. 👉 Learn more: https://bit.ly/4hnQtzb

🚨 Breaking News: Beaulieu International Group to acquire Congoleum Flooring 🚨 Congoleum has entered into a definitive agreement for Beaulieu International Group to acquire its flooring operations and substantially all assets. “We are confident that this transaction will ensure the continued success of Congoleum products and provide new opportunities for Congoleum employees, customers and business partners.” - Chris O’Connor, CEO of Congoleum Learn more 👉 https://bit.ly/494ryyw

🌟 The wait is over — our TISE Preview '26 issue is here! 🌟 This is your all-in-one guide to The International Surface Event (tise), packed with everything you need to know before you hit Vegas: ✅ What to expect on the show floor ✅ What’s new across flooring ✅ Must-see booths, education sessions and networking events Whether you’re a retailer, distributor or installer, this issue helps you plan your trip, connect with the industry and make the most of every minute at Surfaces. Read it now 👉: https://bit.ly/4opKJHV