First Focus

"Everything is about education because everyone needs to understand what you can do with AI and what you can't." AI Insights - Conversation 12 of 17 with Nathanaelle Denechere, who leads sales, customer success, and marketing at Mizo. Here’s what we packed into our chat: - How she uses AI to pull historical client and prospect context so every demo is smarter and more personalised - Why AI gives sales leaders a clear picture of what’s working and what’s not without digging through emails or tickets - The importance of educating teams and customers on what AI can and can’t do - Why fear around job loss and trust is still one of the biggest barriers to adoption - How conversations like these help MSPs think bigger about what’s possible with the tools they already have And yes, I did try to speak French… and I probably should have stuck to English, but Nathanaelle was very polite about it. Big thanks again to The IT Nation and ConnectWise for having us in Orlando 😎

"There’s a huge opportunity for us… but it comes with a cost." AI Insights - Conversation 15 of 18 with Brandon Barber from TD SYNNEX North America. Here’s what we covered: - How TD SYNNEX is using internal AI tools to help reps instantly understand product capabilities and match them to their catalogue - Why AI is transforming mundane, time consuming tasks into seconds long workflows - Copilot as the everyday engine for presentations, processes, and partner documentation - The darker side of AI: attackers multiplying themselves thousands of times and overwhelming MSPs - Why shadow AI, data sovereignty, and uncontrolled tools are becoming real risks - The emerging opportunity: cybersecurity uplift as the biggest AI driven revenue wave Big thanks again to The IT Nation and ConnectWise for having us in Orlando 😎

Your MSP gives you someone to call when things break. But who helps you work smarter? The managed services model hasn't kept up with your needs. AI implementation, data governance, the Privacy Act changes... your technology challenges have fundamentally shifted. First Focus is launching CORE Intelligent Managed Services in January 2026. Secure by default, intelligent by design. This isn't just another IT support service. It's strategic technology partnership that includes: ✓ AI implementation, training, and management ✓ Business automation ✓ Essential 8 security ✓ Data governance ✓ Modern workplace optimisation Register your interest at https://lnkd.in/e5E4rH6h//?utm_source=linkedin&utm_medium=paid&utm_id=804103026&utm_campaign=FY26_LinkedIn_Awareness_CORE&hsa_acc=507710585&hsa_cam=804103026&hsa_grp=480804226&hsa_ad=987454716&hsa_net=linkedin&hsa_ver=3 and access our introductory pricing offer.

"It makes you sound much smarter… maybe than we are." AI Insights - Conversation 14 of 18 with Stacy Whitley 🔆, Channel Account Executive at Sophos. Here’s what we packed into our chat: - How Stacy started using ChatGPT a year ago and now relies on it for bios, resumes, presentations, and custom PowerPoints - Why security pros need to embrace AI but stay cautious - The surprisingly big challenge of managing WhatsApp conversations across LATAM without an out-of-office feature - The rise of deepfakes, unrealistic aesthetics, and how teens spot them faster than adults - Her excitement for the opportunities AI creates and her concern about how it shapes kids’ learning habits - Why AI will take some jobs but open up entirely new ones (including, apparently, the WhatsApp out-of-office startup someone needs to build) Big thanks again to The IT Nation and ConnectWise for having us in Orlando 😎

“People talk about AI making it easier to build software products, and I actually disagree.” AI Insights - Conversation 13 of 18 with Lee Silverstone, co-founder and CEO of zofiQ. Here’s what we packed into our chat: - How he's started 3 software companies by the age of 33 🤯 - Why training on historical service actions beats building manual workflows - The difference between real AI engineering and slapping an LLM onto a feature - Why AI is making great software harder, not easier, to build - How the MSP community helped turn zofiQ into Lee’s fastest-growing company yet - The frustration with vendors misusing “AI” and overstating what their tools can do Big thanks again to The IT Nation and ConnectWise for having us in Orlando 😎

“If AI is the new internet boom…” AI Insights - Conversation 11 of 18 with Larry Garcia, co-founder of Strety fame. Here’s what we packed into our chat: - How Larry uses ChatGPT and Claude differently for writing, research, and creative problem solving - Why this moment in AI feels like being dropped into 1997 with the internet about to explode - The risk of vapourware and companies leaning on “AI” without delivering substance - Why hallucinations still demand experienced humans in the loop - How AI is accelerating product development by 20 to 30 percent inside real teams And as a disclaimer, we use Strety at First Focus every day - it’s become a core part of how we run the business. Big thanks again to The IT Nation and ConnectWise for having us in Orlando 😎