Finom

To compete, you used to have to be big. 𝗡𝗼𝘁 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. Infrastructure, tools, distribution, payments — it's all self-serve now. Europe's 34 million small businesses have never had this much leverage. Except for one thing. 𝗔𝗱𝗺𝗶𝗻. Big companies have departments for it — finance, legal, tax, payroll, compliance. Small businesses have the founder. And admin eats at least a third of their time. That's what I'll be speaking about at 𝗳𝗶𝗻𝗼𝗺𝗰𝗼𝗻𝗳 𝗶𝗻 𝗕𝗲𝗿𝗹𝗶𝗻 next week. At Finom we build for the entrepreneurs who don't have a back office. No departments, no headcount — just their business. We're backing small businesses across Europe, because the fewer people it takes to run a company, the more challengers an economy can support. See you in Berlin 👇 https://finomconf.de/en

AI made marketing almost free to produce. Which means everyone is producing more of it, more average marketing. Which means more of it is being ignored. When every startup can look like a big brand, looking good stops being an advantage. So what makes customers choose you? That's what I'll unpack at the Finom Trends and Plans conference on the 28th of October. Drawing on brand stories and consumer psychology, I'll look at how a distinctive point of view, real customer understanding and community become a competitive advantage, especially when time and budget are tight. https://finomconf.de/en

After founding Original Unverpackt and experiencing my first burnout, before co-founding Ein guter Plan, I realised that I needed to make time to plan and prioritise my personal life. As an impact founder, I always gave 200% because I loved the mission, as well as being a CEO with all its responsibilities and tasks. It was only when my body stopped working that I realised there was more to life and that I never wanted to get stuck in that mindset again. It wasn’t about self-optimisation. It was about finding whatever makes me happy and understanding how and why I should make time for it. Because regeneration is part of the training process. So regeneration should also be part of our working lives. Today I plan my life with the same seriousness as I do my work. Health, family and breaks are scheduled first, not last. That's what I'll be talking about on 28 October at Finom Conf in Kino International in Berlin. No lectures, no advice. Just some questions for you to take home and think about.

Bonjour %FIRSTNAME%, j’espère que votre semaine se passe bien ! Vous envisagez de changer de compte professionnel en 2027 ? Vous n’êtes pas un cas isolé : de nombreux entrepreneurs y pensent, mais beaucoup repoussent cette décision. Nous avons donc réuni un guide : une méthode en 5 étapes, le bon moment pour changer et un comparatif de comptes professionnels. Utile si les rapprochements manuels ou les relances de justificatifs vous font perdre du temps. Que souhaitez-vous faire ?

Bonjour {FirstName}, j’espère que votre semaine se passe bien ! Vous envisagez de changer de compte professionnel en 2027 ? Vous n’êtes pas un cas isolé : de nombreux entrepreneurs y pensent, mais beaucoup repoussent cette décision. Nous avons donc réuni un guide : une méthode en 5 étapes, le bon moment pour changer et un comparatif de comptes professionnels. Utile si les rapprochements manuels ou les relances de justificatifs vous font perdre du temps. Que souhaitez-vous faire ?

I will be speaking at FinomConf — Trends & Plans on 28 October in Berlin. My talk: "How A.I. is rewriting the rules for fast-growing businesses" — why agentic AI is the real shift for people running their own business, where it's already moving the needle, and what to do about it heading into 2027. https://finomconf.de/en One stage, 500 entrepreneurs, one day to get ready for the year ahead. #FinomConf #AI #AIAgents #Startups