fin-house

UK Business Owners & Managing Directors

You know that moment when the smiles fade and the spreadsheet questions start flying? That’s where most pitches wobble. The Nine Financial Questions gives you the exact money questions investors use to stress‑test your story—plus what they’re secretly listening for and a crisp one‑liner you can fire back without blinking for each one. Free, founder-friendly, and written from the investor chair so you can walk into the room feeling dangerous instead of doubtful.

What if, before your next raise, you already knew every financial question they were going to ask? The Nine Financial Questions hands you the exact script investors keep in their heads, along with what a confident answer sounds like and the one line you’ll want to rehearse for each. Grab it free, pressure-test your story now, and turn those due‑diligence grilling sessions into conversations you actually enjoy.

Every raise follows the same pattern. The pitch lands, the deck is good, then the financial questions start and most founders feel the room shift. The Nine Financial Questions is the exact set investors ask in every serious conversation, what they are really listening for, and the one line you should be able to say without hesitation for each. Free. Written from the other side of the table.

Investors don’t wing it—and you shouldn’t either. The Nine Financial Questions is the actual checklist investors run through in real conversations, translated into clear language so you can answer with authority, not anxiety. You’ll see what each question really tests, how your numbers should line up, and the single sentence you must have ready for every one. It’s free, practical, and built to make your financial story as rigorous as your product.

Your brain says “I should hire a CFO.” Your gut says “But…do I really need one yet?” That tug-of-war is real. You might just need sharper reporting, a part-time finance lead, or a seasoned CFO to sanity-check your numbers before you spend big. Marc, a co-founder here and an actual CFO, will walk through where you are and what you actually need—even if that’s “not us yet.” No pitch. No drama. Just a calm, honest conversation so your next move finally feels right.