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PSA: Meta has officially entered its Chaos Era and you are paying the price If you’ve opened Ads Manager recently, you’ve probably experienced at least one of the following symptoms: - CPA swings that defy science - Campaigns suddenly “learning limited” for no reason - Budget flying into and out of Advantage+ like it has been incentivised - Outages popping up more often than you're being told to refresh creative - Health & wellness restrictions blocking conversion events And now Meta’s in the biggest AI arms race of its life, hiring thousands and pumping billions into an engine that’s meant to magically “find your next customer.” (Spoiler: sometimes it finds the same customer you got last week or just shrugs and says “no, not today I’m afraid.”) So yes, things are certainly interesting at the moment. We break it all down in our new article, including: - Why Meta’s volatility has gone through the roof - What independent data from Wicked Reports shows about Advantage+ performance - And how brands can finally find some stability for 2026 If you’re planning out growth for next year, this is the essential and timely read you didn’t know you needed. Dive into the chaos here: https://lnkd.in/eAdf9XAg Oh, and if you’d like predictable, scalable new parent acquisition without needing a support group for Ads Manager, we’re right here. #paidmedia #risingcosts #advertising #growthplanning

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Canadian parents are among the most intentional consumers in the market right now. Our 2026 report - based on 1,000+ expecting and new parents across Canada 0 breaks down what's actually shaping how this audience spends, researches and chooses brands. Download free below.