Fais Group

Under Armour at the 15th Anniversary of Spetses Mini Marathon! For yet another year, Under Armour was at the heart of the Spetses Mini Marathon, held from October 2 to 4, bringing its own energy to a weekend dedicated to sport as the iconic event celebrated its 15th anniversary. This year’s spotlight was on the new UA Velociti running collection, giving visitors the opportunity to discover the range up close and explore models designed for different training and racing needs. From the #UATeam’s strong race performances and notable distinctions across the event to the UA Shake Out Party with DJ Evaggelia Tsiorlida, Under Armour brought together athletic spirit, music and community. Runners could also have their finish times engraved on their medals, taking home a lasting, personal reminder of their effort and achievement. Fais Group and Under Armour remain committed to supporting initiatives that inspire the sporting community and bring sport and innovation closer together. Hit play and experience the energy of Under Armour at the Spetses Mini Marathon 2026. #UAVelociti #UATeam #SpetsesMiniMarathon #UnderArmour #FaisGroup

PUMA at Ioannina Lake Run 2026: celebrating the people who keep moving forward. Our film captures the determination, shared emotions and community spirit that made this weekend so special. For the fifth consecutive year, PUMA supported the event as its Official Sports Equipment Sponsor, bringing runners and athletes together through the PUMA NITRO LAB, a record-breaking Shake-Out Run and memorable performances on the course. Behind every finish line are moments that bring us together. We’re proud to continue supporting the Greek running community. #PUMARunning #NITRO #IoanninaLakeRun #PUMA #FaisGroup

BLACKROLL® × Ioannina Lake Run 2026 Run. Recover. Reset. Two days of running, recovery, and unstoppable energy by the lake. BLACKROLL® joined the 20th anniversary of Ioannina Lake Run, bringing recovery and mobility closer to runners throughout an action-packed weekend. At the dedicated BLACKROLL® Recovery Zone, runners and visitors had the opportunity to experience recovery first-hand - from Compression Boots sessions and foam rolling to targeted muscle release with recovery balls - making recovery part of their race-day routine, before and after crossing the finish line. From mobility and muscle activation to post-race recovery, BLACKROLL® supported runners through every stage of their experience, highlighting an essential part of performance: the reset that comes after the effort. A weekend filled with movement, connection and thousands of runners sharing the same energy around Lake Pamvotis. Proud to have been part of Ioannina Lake Run for the first time, bringing the BLACKROLL® philosophy to life as your daily reset partner - on race day, after the finish line and every day in between. RECOVER. RESET. FEEL GREATER. #IoanninaLakeRun #Recovery #Mobility #FeelGreater #BLACKROLLGreece #FaisGroup

PUMA Suede x Marseaux | NEVER NOT SUEDE An enduring icon. A new chapter in Athens. PUMA’s global NEVER NOT SUEDE campaign takes on a local perspective with Marseaux, bringing the Suede’s legacy of self-expression into the rhythm of the city. Set against the backdrop of Athens after dark, with the city’s unmistakable yellow taxi at the heart of the story, the film captures Marseaux’s spontaneous energy and individual style. It reflects the campaign’s central idea: keep evolving and experimenting while staying true to who you are. Through local talent and familiar urban settings, the campaign connects PUMA’s global identity with contemporary Greek culture. #PUMAGreece #NeverNotSuede #PUMASuede #Marseaux #PUMA #FaisGroup

“OBJECTS OF DESIRE” - The New KALOGIROU Fall 2026 Campaign KALOGIROU presents OBJECTS OF DESIRE, its Fall 2026 campaign, a cinematic story exploring desire, attraction and the endless game of pursuit. Set within a raw industrial environment, two protagonists move through the same space, observing, following, and searching for one another. Drawing inspiration from the iconic aesthetic of the late ’90s and early 2000s, OBJECTS OF DESIRE reinterprets minimal luxury through a contemporary and sensual lens. Clean lines, strong silhouettes, and an effortless attitude define the campaign’s visual language. At the heart of the campaign, KALOGIROU footwear and bags emerge as the true objects of desire. Statement heels, structured bags, loafers, and distinctive details take center stage, becoming part of a silent dialogue between the two protagonists. Blending polished cinematic imagery with a distinctive VHS aesthetic, the campaign creates a fashion story infused with mystery, nostalgia, and subtle provocation. With OBJECTS OF DESIRE, KALOGIROU celebrates a world where fashion, attraction and desire become part of the same narrative. #ObjectsOfDesire #KalogirouFall26 #Kalogirou #FaisGroup

BLACKROLL® x HYROX Athens | Recovery & Mobility in Action BLACKROLL® had a strong presence at the first-ever HYROX Athens as the Official HYROX Partner for Recovery & Mobility, bringing recovery closer to every stage of the race experience. At the dedicated booth, athletes and visitors had the opportunity to experience BLACKROLL® through Compression Boots sessions, mobility tools and the Fascia Gun, supporting both preparation before the race and recovery after crossing the finish line. The strong engagement throughout the weekend highlighted the essential role of recovery in performance - from preparation and reset to the next challenge. RECOVER. RESET. COME BACK STRONGER. #HYROXAthens #Recovery #Mobility #FeelGreater #BLACKROLL #FaisGroup