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This holiday season, the real risk for many brands is not losing share to a competitor. It is disappearing inside AI search. 🎄🤖 In our new AI Brand Index: Holiday 2025, we see the same pattern across categories. The brands that surface most often in AI assistants are not always the ones with the biggest budgets or longest histories. They are the ones with a clear cultural narrative that shows up consistently in trusted sources. Strong positioning, memorable story, and credible third-party coverage now travel directly into AI answers. When consumers ask what to buy, those signals shape which brands are even considered. For marketing leaders, this is the shift to sit with. Building a brand now means building how AI understands that brand. For a deeper look at how brands are showing up in AI search this holiday season, read the full AI Brand Index below 👇, featuring insights from Evertune CMO, Jaclyn Ranere. #HolidaySeason #AISearch #GEO #DigitalMarketing

90% of B2B buyers use AI search to shortlist software vendors. If your CRM platform doesn’t appear in those AI recommendations, you’re not even in the evaluation set.

58% of consumers use AI search engines for product research. If your brand doesn’t appear in AI answers, you’re invisible in the fastest-growing marketing channel.

AI search is changing how people discover brands. Just like social and SEO evolved into distinct growth channels, GEO (Generative Engine Optimization) is becoming a new one. GEO focuses on how brands appear in AI-generated answers from models like ChatGPT, Gemini, and Claude, rather than in traditional search results. Measuring that requires a completely different toolkit. In our latest article, Jaclyn Ranere breaks down why GEO deserves its own analytics, strategies, and playbooks, and how forward-thinking teams are starting to track their visibility in AI search. #AISearch #GEO #DigitalMarketing