EMBOODO

New partnership ahead! We’re happy to announce our newest client, Meptagon Group. Meptagon is an impressive global force, starting as a modest family business and growing into a worldwide network of subsidiary companies! Leaders in EPC (engineering, procurement, and construction), Meptagon has provided countless companies across biopharm, semiconductor and industrial factories with the expertise and infrastructure needed to build and scale their operations. We're genuinely impressed by what they have accomplished and look forward to joining their digital growth journey!

We've been running ChatGPT Ads for clients for some time now and a few things are standing out. Here's our top 3 insights so far: 1. Competition is surprisingly low. Fewer advertisers in the space means we're seeing lower CPCs and higher CTRs than you'd expect. Definitely better numbers than our other paid channels. 2. The buyer intent is higher - comparable to search campaigns. Someone clicking a ChatGPT ad has already asked a question, received an answer, and been pointed toward your business. Based on our early analytics, that traffic looks much more bottom-funnel than top-funnel. 3. Targeting is ultra-specific. You can target down to the city and ZIP code, which is especially valuable for local businesses, but useful for broader campaigns too. All in all, this may be a channel worth testing while competition is still relatively low and clicks are inexpensive. Anyone else testing ChatGPT Ads yet? Tell us what you think👇

430% growth in Enterprise MQLs. Not clicks... not impressions. Qualified leads. That's what happened when we partnered with Explorium. But the number isn't the story -the strategy is. We mapped 22 different buyer personas, aligned marketing with their sales team, and built a full-funnel engine across SEO, GEO, paid, and content. Everything measured against pipeline, not vanity. Full case study below if you want to see how ⬇️ https://lnkd.in/deUU9fGh

New partnership ahead! We’re happy to welcome our newest client, S. Horowitz, one of Israel’s leading full-service law firms. Founded in 1921, S.Horowitz has been part of Israel's legal sector for more than a century, building reputation for excellence across corporate and M&A, dispute resolution, intellectual property, banking and finance, hi-tech and innovation, AI and many other areas of expertise. With a strong international network and expertise spanning both established industries and emerging technologies, S.Horowitz continues to evolve alongside the businesses and clients it serves. We're excited to join their digital journey and look forward to helping bring this exceptional firm's expertise, people and story to an even wider audience. Welcome aboard!

How We Use AI Workflows to Save Time (and Our Sanity) It’s no secret that AI now plays a role in almost every field. Most of us consult our chatbots from time to time, waiting loyally in another tab.. But if you’re always manually consulting the AI, there’s no real time saved. And without time saved - what's the real point of using AI? The real benefits only appear when AI becomes a functioning part of your workflow - not an occasional tool you manually reference. When AI handles the tedious and repetitive tasks, we’re freed up for the strategic, creative, human thinking we don’t always have the luxury to prioritize. And as a busy agency, that’s a huge win. Manual AI use also doesn’t scale. Which means more time drained on low-value tasks that could (and should) run automatically. The real value in using AI is embedding it directly into your workflows. It took some trial and error… but here’s how we did it. Gemini x Google Sheets Integration: We built a direct integration between Gemini and Google Sheets, embedding the AI straight into our working station. How it worked: 1. Prompt Engineering We defined a single, high-quality prompt tailored to a recurring daily task such as summarization, data input, rewriting, etc. 2. Formula Conversion Instead of manually typing the prompt every time, we wrapped it into a simple Google Sheets formula that any team member could apply like a SUM or VLOOKUP. 3. Seamless Execution Gemini connects directly to the sheet, so results generate automatically where you want it to show. No switching tabs or extra steps. This solution helps us accomplish a new level of scalability and efficiency When AI takes on the heavy lifting for data cleanup, categorization, content restructuring, summarization, analysis and so on, our teams get back the space to focus on what only humans can do: -Strategy - Creativity - Critical thinking - Emotional intelligence - Client Communication This is the future of our work. With smarter AI workflows, less manual work = more IMPACTFUL work.

Most marketers talk about content, links, and rankings… But few pay attention to something that can make or break visibility- crawl budget. What's Crawl Budget? It’s the number of pages Google is able to crawl on your site within a given timeframe. If Google wastes time on the wrong URLs, your important pages may not get crawled or indexed fast enough. Crawl efficiency affects how fast and how accurately Google understands your site. Which impacts both your rankings and your chances of appearing in the AI Overviews. Plus - a wasted crawl budget can lead to a bunch of issues: - Slow indexing - Important pages overlooked - Updates taking forever to show - Lower visibility across search results and AI overviews So How Can you Optimize Your Crawl Budget? - Remove duplicate & thin content - Improve site speed with in depth audits - Block useless URLs (filters, carts, tech pages) - Fix broken links & redirect chains - Strengthen internal linking - Keep important pages fresh with periodic updates All these steps are super important in making sure Google can discover, interpret, and use your content across Search and AI Overviews. Because If Google can’t crawl your site efficiently… it won't rank it efficiently.