Elopak

Whether you're exploring new categories or extending existing product lines, our chilled packaging solutions are designed to meet evolving market needs.

From fresh milk and juice to water and beyond, Elopak's Pure-Pak® cartons help brands deliver products that require chilled distribution with confidence. See how our chilled packaging solutions can support your next product launch.

With decades of experience in chilled packaging solutions, Elopak helps brands protect product quality and deliver a great consumer experience. Discover why generations of brands have chosen Pure-Pak® cartons.

For decades, leading brands around the world have trusted Pure-Pak® cartons for products requiring chilled distribution. Discover why our packaging solutions have become an industry standard.

Functional beverages are no longer a niche category. From immunity and energy to hydration and overall wellbeing, consumers are increasingly choosing drinks that support everyday health. As the category grows, brands face a new challenge: standing out in an increasingly competitive market. James White Drinks' latest launch is a great example of this in action. Its new Immunity and Vitalise juice range combines naturally functional ingredients with Pure-Pak® aseptic cartons, creating a distinctive shelf presence while supporting ambient distribution and premium quality positioning. As Barnaby Mallison, Managing Director of James White Drinks, explains: "The carton enables us to create a distinctive and highly visible design, giving the range strong stand-out on shelf." With Pure-Pak® cartons, the range also benefits from protection against light and oxygen degradation, alongside a format widely collected at kerbside for recycling, delivering both performance and packaging responsibility. #FunctionalBeverages #PackagingInnovation #AsepticPackaging #FoodAndDrink #Elopak

Consumers increasingly expect more from the drinks they choose, looking beyond refreshment towards products that support overall wellbeing. Recent research shows: • Over 80% of consumers associate hydration with exercise and recovery. • 74% link hydration to mental wellness. • Nearly half would choose drinks with added hydrating ingredients, rising to 68% amongst under-35s. This shift is driving innovation across the beverage category. One example is Tropicana’s new Hydrate+ range, combining fruit juice, coconut water and magnesium to support electrolyte balance. For the launch, Tropicana selected Pure-Pak® cartons, building on a format already strongly associated with juice in the UK. The familiar carton structure provides a trusted platform for innovation while supporting strong shelf presence and product protection. Hydrate+ demonstrates how established juice brands can respond to changing consumer needs, combining recognised formats with emerging health and wellness trends. As consumer expectations continue to evolve, packaging has an important role to play in helping brands bring new propositions to market with confidence. #FunctionalBeverages #Hydration #BeveragePackaging #PackagingInnovation