Ellen MacArthur Foundation

For almost a decade, the Foundation's work has mobilised action behind a strong vision for a circular economy for fashion and textiles. Most recently, our demonstration project, The Fashion ReModel, has seen pioneering brands, retailers, and platforms prove the commercial case for circular business models — and begin to highlight the role policy must play in creating the conditions for these models to scale. Now, it's time to catalyse transformation. To multiply the impact of what is already underway. We have begun developing the 2040 Agenda for Fashion and Textiles — a blueprint everyone can use, not a patchwork of isolated efforts. The efforts are multiplying. Join the journey.

Participants in the Foundation's demonstration project, The Fashion ReModel, have already shown that circular business models — such as resale and repair — meet customer demand, build business resilience, and reduce climate impact. But the current system is preventing them from scaling. Businesses and organisations are calling for policy change to help these models to scale. But, transformation can only truly be realised when the industry moves beyond fragmented action. It's time to multiply the impact of what is already underway. Find out more about our Fashion and Textiles mission, including our flagship demonstration project, The Fashion ReModel.

Today’s fashion industry is linear. It should be circular. It’s time to move from fragmentation to focus. For almost a decade, the Ellen MacArthur Foundation has mobilized action behind a strong vision for a circular economy for fashion and textiles. Our flagship project, The Fashion ReModel, has seen pioneering brands, retailers, and platforms prove the commercial case for circular business models — and begin to highlight the role policy must play in creating the conditions for these models to scale. Now, it's time to multiply the impact of what is already underway. We have begun developing the 2040 Agenda for Fashion and Textiles to move fragmented efforts to focused ones. Join the journey

The worldwide second-hand market alone grew by 13% in 2025, and is expected to generate as much as USD 393 billion by 2030. Participants from the Ellen MacArthur Foundation’s demonstration project, The Fashion ReModel, have already shown that circular business models meet customer demand, build business resilience, and reduce climate impact. Now, businesses and organizations are calling for targeted policy change to transform the regulatory landscape, and help to scale circular business models. Come on the journey with us. Explore The Fashion ReModel.

Join pioneering businesses calling for policies that help circular business models such as resale and repair, to scale. A circular economy offers the fashion industry a better, more resilient way of doing business. Resale and repair business models have the potential to decouple revenue from resource extraction and reshape how the fashion industry does business. They offer businesses the opportunity to make more money without making more clothes, but the current linear system makes scaling hard. Circular business models are caught in an economic trap. Resale is taxed at every transaction; labour-intensive repair and remaking costs don’t fall at scale; and brands are navigating a fragmented landscape with no unified pathway to scale. Policy has a critical role to play. The conditions for scale don’t yet exist — and a policy environment that actively incentivises circular business models, where the economics of repair and resale, work, is essential to getting there. The Foundation, alongside several fashion and textile businesses, are calling for enabling policy change. We are currently advancing a business statement to governments calling for specific policy changes that would make the economics of resale and repair work at scale. We welcome more businesses to join. Are you an organisation that is facing these barriers? The time is now to call for a change in the fashion industry.

"We have similar challenges to other businesses, and together with the Foundation, we can drive progress against those." — Johanna Malinen, Global Sustainability Manager - Plastics, Unilever The Ellen MacArthur Foundation’s 2030 Plastics Agenda for Business represents the next chapter in a collective journey to tackle plastic waste and pollution. We call on businesses to unite behind this shared vision to tackle the systemic barriers that remain, get ahead of regulation, and shape the market as a whole. More than 1,200 organisations are working towards a circular economy. Join them today.