EasyPicky

🎥 A strategic vision from the top: Charles ROBIN on Lactalis France’ transformation As National Sales Director at Lactalis Lait, Charles Robin shares why integrating EasyPicky is a decisive step in strengthening leadership, accelerating transformation, and preparing the organization for the future. He highlights how this project positions Lactalis France as a pioneer for Lactel France, setting a new standard for how AI can support both field teams and strategic decision‑making. “This project allows us to prepare for the future and remain a strong leader for the next years.” From simplifying field audits to unlocking instant, exhaustive data for managers, this initiative marks a turning point in Lactalis’ digital transformation. Watch his 1‑minute testimonial and dive deeper into the full success story and complete video in the article below 🚀 👉 Read the full story here: https://lnkd.in/egEB9x6T #EasyPicky #AI #RetailExecution #DigitalTransformation #FMCG

"Field audits used to be tedious. Today, they take seconds." During our recent webinar, Rémy Guilbert, National Sales Director at Eckes-Granini, shared the company’s experience after transforming the way their teams work in store. Now teams can focus on selling, negotiating, and building relationships. This is the impact of modern tools, not just faster processes, but more time for the work that actually drives growth. In our article, we break down how Eckes‑Granini: - Turned audits into a 30‑second action - Saved 30 minutes per store visit - Expanded from 4 to 7 categories - Multiplied their product portfolio by 4× with the same team 👉 Read the full article: https://lnkd.in/eNkRMEMs #EckesGranini #DigitalTransformation #FieldAudit #RetailExecution

Stay ahead of retail execution.

🎥 How Lactalis is transforming its field operations and strategy with EasyPicky For Lactalis France, the goal was clear: simplify field audits and build a truly localized, data‑driven strategy. To achieve both, they chose to integrate EasyPicky into the daily routine of their sales force and the impact is already visible. From manual product‑by‑product checks to instant shelf capture, from fragmented information to exhaustive, real‑time data accessible at every level of the organization. This project marks a major step in Lactalis’ digital transformation. In this article, the Lactalis team shares: - why they launched the project - how EasyPicky empowers their sales reps in the field - how instant, accurate data is reshaping their strategic decisions - why this move positions Lactalis as a pioneer within the group Thank you to Charles ROBIN, Gaël TANGUY, Benjamin FOREST, Camille Gamet, Rodrigue FRANCOIS, Clémence Chauveau and Joel Mouillat for making this partnership a success. 👉 Read the full success story: https://lnkd.in/egEB9x6T

💬 “EasyPicky helped us reach a category captain role” - Simon Jeangrand, National Sales Director at Mars In retail, leadership isn’t achieved through intention, it’s earned through execution 🎯 And for Mars, execution changed the moment real‑time field data became part of their daily operations. Before EasyPicky, teams faced the same challenges as most FMCG players: manual reporting slowing down visits, inconsistent KPIs, and limited visibility on what was happening store by store. Those gaps made it harder to act fast, align decisions, and maintain category leadership across every format. With EasyPicky, Mars unlocked instant shelf visibility, automated KPIs, and reliable data flowing directly from the field to HQ 📊 That clarity and speed reshaped execution: faster audits, sharper priorities, and a precise understanding of the field that teams simply didn’t have before. This is what strengthened Mars’ category captain role, not just better data, but better decisions powered by real‑time retail intelligence. 👉 Read the full story here: https://lnkd.in/eazQevwG #EasyPicky #Mars #Retail #FMCG #ImageRecognition #RetailData

💬 “Digital transformation isn’t about replacing a tool. It’s about changing how people work” - Andranik Nalbandyan, Mondelēz International This is the part of digital transformation we don’t talk about enough. Technology alone doesn’t shift an organization. What truly changes performance is when teams start trusting the data in front of them, and when that trust reshapes habits, conversations, and decisions across sales, category, and leadership. Digital transformation becomes real the moment people feel the impact in their daily work: clearer priorities, faster decisions, fewer assumptions, and a shared understanding of what’s happening on the shelf. Recently, we explored this human side of digital transformation in a roundtable with Mondelēz International and Lactalis France, hosted by Marine Bibal, and the discussion revealed how trusted shelf data is redefining execution for FMCG teams. 👉 Read the full article here: https://lnkd.in/et6ATAN5 🎥 The roundtable video is available at the top of the article. #EasyPicky #Mondelez #DigitalTransformation #RetailExcellence #RetailTech