Ear to the Ground

The Third Space is where culture happens now - messy, vibrant, and outside brand control. To win here, brands need to follow a new set of rules: ⚡ Make Memories ⚡ Craft Your Moments ⚡ Design for the Remix ⚡ Get Intimate ⚡ Humanise Fame ⚡ Keep Pace 👉 Download the latest Fan Intelligence® Index report for actionable advice on how brands can utilise these rules effectively to shape cultural relevance in sport, gaming, entertainment and beyond: https://lnkd.in/eXKMAaij.

Who’s really winning cultural relevance in sport, gaming, entertainment & beyond? Our new Fan Index 25/26 reveals the brands dominating the Third Space - the fan-led spaces where culture happens now. This year’s Top 10 shows which brands are building emotional connection, cultural power, and long-term loyalty. Nintendo, PlayStation, Spotify, Adidas, Apple, Google and Netflix all feature in the Top 10, but who takes our Top 3 positions this year? 👉 Download the full report to see the complete rankings - including the Top 100 brands, how they’ve moved year-on-year, and the Top 3 leaders shaping culture right now: https://lnkd.in/eXKMAaij.

🚨 The 6th edition of the Fan Intelligence® Index is here 🚨 Our Index ranks the world’s 100 most culturally relevant brands - going beyond awareness to measure true fan attraction. This year we introduce the Third Space: the fan-led corners of culture where meaning is made and remade every day - from TikTok edits and Discord servers to watch parties and podcasts. Fans own these spaces; the smartest brands earn their place with authenticity, creativity and respect. The Index decodes the new laws of relevance in the Third Space, giving CMOs and brand leaders a framework for building emotional connection and cultural impact. 👉 Read the full report: https://lnkd.in/eXKMAaij

The next era of brand relevance is launching right now. Are you ready? We’re bringing together the minds behind the world's biggest brands such as Meta, Nike, and EA Sports for a 3-part masterclass on how to win fans in the Third Space. The Third Space is the fan-led worlds outside traditional media, where culture is created, shared, and remixed every day. If you work in brand, marketing, or partnerships…this is your front-row seat to the future of cultural relevance. Confirmed speakers: 🎙️ Rob Pilgrim – Head of Sport, Meta (ex-YouTube Sport) 🎙️ Kieran Holmes-Darby – Business Director, Ear to the Ground (ex-Formula E Gaming) 🎙️ Matt McKie – Global Sports & Culture Marketing Leader (ex-Nike, EA Sports, Man United) 📅 Webinar lineup: ▶️ Nov 12 at 4 pm GMT – Meta: The Platform Perspective ▶️ Nov 26 at 4 pm GMT – Gaming & Beyond with Kieran Holmes-Darby ▶️ Dec 3 at 4 pm GMT – Fandom into Growth with Matt McKie Each session unpacks how the world’s most influential brands are shaping culture through sport, music, and entertainment, and how you can turn cultural energy into measurable growth. Sign up once for all three sessions and get exclusive access to the latest Fan Intelligence® Index 25/26 report. 🎁 Bonus: Attend live for a chance to grab a pair of BOSE headphones.

The third space is where fans live. Are you there? The fight for brand influence is no longer won through media spend but through culture itself. The Third Space is where fans shape the conversation and where brands must show up authentically. 👉🏼 Register Now | 12th of November at 4pm GMT Featuring Rob Pilgrim, Head of Sport at Meta (ex-YouTube Sport) 💥 Built for CMOs and senior brand leaders ready to understand how to drive cultural impact 💥Hear from senior leaders from Meta, Nike, and EA Sports 💥Learn the Six Laws of Fan Attraction and how to lead your brand into the next era of fan connection Register to stay ahead of the curve in how culture, fandom, and brand growth collide. Bonus: On-demand replays of all 3 parts and a report packed with key takeaways

🚀 The next era of brand relevance is launching right now. We’re bringing together the minds behind the world's biggest brands such as Meta, Nike, and EA Sports for a 3-part masterclass on how to win fans in the Third Space. The Third Space is the fan-led worlds outside traditional media, where culture is created, shared, and remixed every day. If you work in brand, marketing, or partnerships…this is your front-row seat to the future of cultural relevance. Confirmed speakers: 🎙️ Rob Pilgrim – Head of Sport, Meta (ex-YouTube Sport) 🎙️ Kieran Holmes-Darby – Business Director, Ear to the Ground (ex-Formula E Gaming) 🎙️ Matt McKie – Global Sports & Culture Marketing Leader (ex-Nike, EA Sports, Man United) 📅 Webinar lineup: ▶️ Nov 12 at 4 pm GMT – Meta: The Platform Perspective ▶️ Nov 26 at 4 pm GMT – Gaming & Beyond with Kieran Holmes-Darby ▶️ Dec 3 at 4 pm GMT – Fandom into Growth with Matt McKie Each session unpacks how the world’s most influential brands are shaping culture through sport, music, and entertainment, and how you can turn cultural energy into measurable growth. Sign up once for all three sessions and get exclusive access to the latest Fan Intelligence® Index 25/26 report. 🎁 Bonus: Attend live for a chance to grab a pair of BOSE headphones.