DSPolitical

With match rates of 90%+, Blackbook by DSPolitical helps public affairs campaigns reach the people who shape policy—staffers, advisors, and decision-makers who lead the conversation long before legislation is written or votes are cast. Built as an audience-first solution, Blackbook combines best-in-class data sourcing with proprietary audience matching technology to deliver pre-built, high-impact segments available instantly in our award-winning platform, Deploy. In today’s fast-moving policy landscape, Blackbook helps campaigns target smarter, perform stronger, and influence policy where it begins. Learn more and contact us for a demo today: https://lnkd.in/erwxZBa3

With 2026 on the horizon, campaigns can’t rely on old playbooks to reach the right voters. Over half of persuadable men ages 18–44 game every week, making gaming one of the most effective ways to reach younger, harder-to-engage voters. Emerging platforms are no longer a side tactic; if gaming isn’t built into your digital strategy, you’re leaving a critical group of swing voters on the table. In our webinar, Winning the Streaming Majority, in partnership with Global Strategy Group, senior leaders unpack key findings from our Swing Votes Stream report—including the role of gaming—and break down what these insights mean for campaigns navigating today’s fragmented media landscape. Download our webinar to uncover more insights on swing voter media consumption habits here: https://lnkd.in/exzu44NG

For more than a decade, DSPolitical has helped Democratic campaigns win by combining deep political expertise with innovative digital advertising strategies. Since 2011, we’ve partnered with campaigns, consultants, and progressive organizations to reach voters more effectively and efficiently wherever they stream, scroll, and listen. And ICYMI, we were just named Best Programmatic Firm by AdExchanger. At the heart of our approach is Deploy, our award-winning platform built by our in-house engineering team (4x Engineering Team of the Year!). Deploy gives campaigns the ability to reach the right voters across CTV, video, display, and more—making sophisticated targeting accessible and easy to use. Trusted by thousands of campaigns, tested by dozens of randomized control trials, and proven by a decade of winning results, our team continues to redefine what’s possible in digital political advertising. Explore our impact here: https://lnkd.in/ej9crcXw

Voters are streaming. Campaigns that stick with broadcast and cable are missing their audience. Get our guide to smarter CTV.

With the 2026 midterms on the horizon, campaigns can’t afford to leave CTV out of their media mix. Streaming is where voters are: 82% of Democratic base voters and 67% of swing voters stream content—compared to just 38% of swing voters who watch cable weekly. Without a strong CTV strategy, campaigns risk falling behind. Our eBook, Win the Streaming Majority: Unlocking Voter Reach with Smarter CTV Advertising, breaks down how to cut through a fragmented digital landscape and leverage CTV to deliver meaningful wins. The time to act is now—engage voters where they are and build a winning CTV strategy that drives results. Download the eBook today: https://lnkd.in/etiGWGMF

Deploy just passed 3 billion precisely targeted impressions this cycle. With one week left and late money still landing, that scale is what lets campaigns get new budget live quickly and keep it focused on voters who haven’t cast a ballot yet. Our final-week guide covers how to make the most of it, including how fast new budget can go live and how to chase unreturned mail ballots. Read the guide now: https://lnkd.in/eZWhjCPV