Doner

The study points to a consumer base that isn’t pulling back entirely, but rather weighing the payoff and practical value before choosing where to spend.

Doner's Dwight Ragland, Jr. dives deep on how Americans feel about money, where they're cutting back, and where they're willing to spend. Read more:

Doner’s new research shows Americans feel cautiously optimistic, yet still selective about where they spend and what value they get in return. More here:

Americans are feeling cautiously optimistic when it comes to finances, but they're still preparing for what comes next. More from Doner here:

In partnership with Hackensack Meridian Health, we’re proud to take home gold at the 2025 Ad Age Healthcare Marketing Impact Awards. And we’re even more proud how this work demonstrates the many ways patients can get the high-quality care they need, as easily as they need it. Special thanks to the team that made this all happen: Opeyemi Oluwole, Andrea Addesso, Jennifer Netzband, Anne Marie Keevins, Gina Hersch, Danielle Schipani, David DeMuth, Pete Spender, Melissa Zelinski, Julie Adamek Murray, Kayce Holland, Christopher Malek, Brian Nelson, Anthony Karagosian, Jennie Hochthanner, Brian Altman, Sheryll Kollin, Malenfant Dawn and Kendra Goolsby https://lnkd.in/guSQEUi3

This award-winning campaign by Doner emphasized the accessibility of services and that convenience does not always correlate with the best care for an individual’s needs.