dojo.

AI tools are a vital part of any marketing team's toolbox. But with great power, the choice is yours: use it a force multiplier to accelerate what's already good, or become immersed in a world of low-effort AI slop. I've made no secret of my take on this. Human creativity and critical thinking will remain as the differentiator between good and great marketing: the power of brand, actual strategy and deep research will always beat low-effort garbage at the speed of light. This month, our team started testing a new tool, DOJO AI. Built by marketers for marketers by my friend Duarte Garrido and his great team, I continue to be impressed with its ability to deliver genuine strategic depth. I don't say this lightly: as a guy with 20 years in the agency industry, Dojo now replaces 90% of the tasks I'd have expected a middleweight or junior digital marketing specialist to do: - Competitive research and benchmarking - Full keyword analysis, research and content plans in minutes, not days - Analysis of paid media performance, with recommendations - Content audits, brand audits and open-source sentiment analysis reports - Content outlines and keyword optimizations based on thousands of variables - Full understanding of our marketing data, ICP and GTM strategy It's like having a bright, motivated marketing grad, working 24/7. In a recent test, we asked it to draft a short piece of research-based content we'd later integrate into a larger campaign: a common first step in our editorial process. To our surprise, after only 2 minor edits, the copy it generated passed several AI detection tests, with surprisingly accurate outputs. For the first ever, we're able to move quickly and with confidence, without having to remind an enthusiastic but ultimately naive LLM not to be a corny, unauthentic pretender in the middle of an inexplicable hallucination frenzy nobody asked for. Not all AI tools are made equal. Will this replace talented, strategic marketers? Not yet. But we're getting closer.

Here's the thing about DOJO AI that I keep trying to explain to other marketing leaders: It's an all-in-one AI marketing OS. Not another point solution. The entire marketing stack - strategy, content, analytics, paid campaigns, SEO - in one platform. I genuinely can't imagine running marketing at Ozone API without it now. And I realise how that sounds - like every other AI hype post on here. But hear me out. Last week I needed to pull together briefing documents, draft top-line strategies, do project planning, sort audience segmentation for HubSpot, get real-time reporting on our live LinkedIn Ad campaigns, edit content, ideate website updates, optimise for AEO/SEO, prep PR materials... and the list goes on. All of that happened in DOJO. No jumping between tools. No waiting on agencies. No logging back in after putting the twins to bed. It's not just about speed though. DOJO actually understands our positioning and market. It knows we're a B2B fintech startup going up against banks with 50x our budget and teams to match. The AI agents (Data Analyst, Paid Media, SEO, and Sensei as the copilot) share context across everything. So, when I'm planning a campaign, they're already pulling competitor intel, suggesting messaging based on our positioning, and forecasting performance based on our actual data. I keep recommending it in conversations and then thinking - why am I not just saying this publicly? We're a small team trying to punch above our weight. This is how we do that. It's not perfect; we're still learning what it can and can't do but it's genuinely made a difference to how we work and, honestly, to my ability to do this job without burning out. If you're in fintech marketing (or any challenger brand space) and trying to figure out how to do more with less, check it out: https://lnkd.in/dmKdCBMN

A number I don't think I've shared before: our Google Ads is now 3x more efficient than it was last quarter, and our overall marketing performance efficiency is up over 200% quarter on quarter. We didn't get there by spending more. It's what happens when DOJO AI is watching every campaign continuously instead of us checking in once a week and hoping nothing slipped. For a climate tech company, that matters twice over. Every pound we're not wasting on inefficient ads is a pound that can go toward things that actually move Ecologi forward. Numbers like this don't happen by accident, so I wanted to put it on record. Check the platform 👇 https://lnkd.in/eiSmFw6F

I've said before that DOJO AI changed how our marketing team operates, but I don't think I've ever put a number on it. Before DOJO, pulling together our reporting was a manual slog — exporting spreadsheets, cross-checking numbers, navigating multiple platforms. Now it's 15x faster. Not a typo. 15x. That's not just a time-saving stat. It's hours back every week that used to go into building reports instead of acting on them. As a marketing leader at a fintech scaling as fast as Ozone API that's the difference between reacting to last month's numbers and making decisions in real time. It's still one of the tools I recommend most to other marketing leaders. If you want to find out more, DM me as I'm happy to share our learnings and check out this link: https://lnkd.in/du2eEkpb

I've got a somewhat unusual relationship with DOJO AI: I'm a customer but also an investor. Honestly the first role is why the second one still holds up. As an angel investor, I backed DOJO because I believed that marketing teams need a system that connects brand, demand, and revenue instead of another disconnected dashboard. But conviction from the outside is easy. What's harder is using the product every day as PensionBee's CMO and having it actually earn its place in our stack. It has. Not because I'm invested in it working, but because it works https://lnkd.in/gsz4Trpc

DOJO AI pairs what the metrics show with what the content, creative, competitor and customer said. Performance data tells you a campaign moved. It doesn't tell you what pushed the needle. Now the result comes with a reason attached.