Direct Agents

The HR tech buying journey starts with AI. Generative engines now guide purchasing intent. Ensure your platform is visible in the AI answers shaping every decision.

If your brand isn’t part of the conversation on Reddit, then it's absent from the start of the decision-making journey. A full-funnel Reddit strategy connects creative, community, and data to turn conversations into conversions.

Amazon's growth isn’t slowing, but it’s definitely getting more expensive. Sponsored Product CPCs now average between $0.80–$1.40, up double digits year over year. Meanwhile, average conversion rates hover around 10–15%, meaning the gap between what you pay and what you earn is wider than ever. As competition and costs climb, the smartest brands are moving beyond short-term efficiency and redefining what performance really means. That’s what I’ll be diving into at Amazon #Unboxed on November 11th, alongside Rocco Baldassarre, in our session: “The New Frontier in Ad Optimization: Unlocking Long-Term Value with Automation.” At Direct Agents, we’re helping brands turn automation into a strategic advantage, connecting every ad dollar to downstream metrics like NTB, LTV, and profitability for true full-funnel visibility. Because not all revenue is equal. Winning brands on Amazon: ✅ Differentiate between acquisition SKUs vs. loyalty SKUs ✅ Reallocate budget toward high-value, new-to-brand customers ✅ Use AMC + DSP insights to fuel smarter, real-time decisions Automation is the engine. Strategy is the driver. 💬 Heading to Unboxed? Let’s connect to talk about what sustainable Amazon growth looks like in 2026.

Reach HR buyers where purchasing decisions are made. AI chatbots now influence the first step in every HR tech buying journey. The brands that show up first are the ones that get chosen. Don’t let your competitors take the lead.

Your customers are now using AI search. Generative engines are rewriting how HR buyers find solutions. Make sure your platform is optimized to be the answer, not the afterthought.

The HR tech buying journey starts with AI. Generative engines now guide purchasing intent. Ensure your platform is visible in the AI answers shaping every decision.