Digital Climbers

Ioana Ciudin despre cum schimbă războiul prioritățile în advertising. Articolul pentru IQads: https://lnkd.in/dxSxv8Nt

Eu vă zic doar atât.

Analiza este contextul timpului. Aceleași cifre pot însemna lucruri complet diferite la începutul lunii, la jumătatea ei sau când mai sunt doar câteva zile până la final. Citirea corectă a unui media plan nu începe cu cât avem azi, ci cu unde ajungem dacă mergem așa mai departe. 🔊Ioana Ciudin in IQads & SMARK https://lnkd.in/dkszmZ7E

We shared how we simplified media planning at Digital Climbers by moving everything into one clear, integrated system, No more scattered files or manual work. Full article: https://lnkd.in/dgheWKFH

Most tools compare brands as a whole. But brands compete by category. I was constantly frustrated with competitive data from tools like Semrush or SimilarWeb. Good for trends, but not enough insights to really understand a specific market. I wanted research data that matched our exact focus, combined with business insights and consistent over time. So we built a structure that starts from the seed we define: the brands, categories and products we actually care about. The data comes directly from the Google API and is organized by clear rules. The result is a view of real consumer search intent by category, brand, and funnel stage, consistent month after month and easy to interpret. #marketresearch #searchdata #climbinsearch #digitalclimbers

Because in the end, the real skill is learning how to master attention.