DEPT®

As philosophers, neuroscientists, and engineers debate whether AI will ever possess genuine sentience, we decided to ask a different question: If an AI could feel, what would it dream? Dream with AI, our latest DEPT® LABS experiment, explores that premise by giving it room to unfold. Our team created an AI experience that autonomously generates a new world each night, complete with its own visuals and soundscapes. It’s an imaginative exploration of what AI might dream if it could feel emotion, inviting you to spend a little time with that possibility… and see how it changes every day. Step inside: dept.ly/DreamWithAI #growthinvention #madebydept

Moving from AI code creation to true agentic engineering isn't seamless. We put agentic workflows into action across real projects - here is what worked, what broke, and how we governed it. Join DEPT® as we share: ⚡ Lessons learned from embedding AI agents into the delivery lifecycle ⚡ How to maintain quality and security at scale ⚡ Practical frameworks to start today

Join our Global EVP of Technology, Jonathan Whiteside, for a masterclass on what actually happens when agentic AI hits production. No theory. Just what worked, what didn't, and what we'd do differently. 📆 18 November ⏰ 13:00 CET 📍 Virtual

AI code generation boosts productivity, but how do you accelerate the entire software delivery lifecycle? On 18 November, join our Global EVP of Technology, Jonathan Whiteside, for a virtual DEPT® masterclass exploring what we’ve learned putting agentic engineering into practice. From building agent-ready foundations to maintaining human oversight as workflows scale, he’ll explore the roadblocks and results involved in creating new growth opportunities for real clients.

Creative ambition deserves a workflow that can keep up. Find us at Adobe MAX to learn how to connect human creativity with technology and AI to drive growth at scale. In a world that’s moving faster than ever, capturing audience attention means producing work that’s not only distinctive, but relevant, scalable, and measurable. On Nov 10, join Jonathan Whiteside (CTO) for “A Million Assets Later: What Actually Works,” to learn how to scale production while protecting creative impact and brand integrity through a virtual session drawing on our experience producing creative for brands like eBay and Spotify. Later that evening, we’re also hosting an intimate dinner with Adobe at Blue Ribbon. It’s a chance to talk openly with fellow marketing and creative leaders about AI-powered workflows and explore the realities of content creation in depth. Don’t miss out! Explore the program and connect with our team here: dept.ly/DEPTxAdobeMAX #adobemax #growthinvention #madebydept

Our new survey of 2,600 US consumers found that most shopping journeys still begin with search. But AI is increasingly shaping what makes the shortlist… and what gets left behind. Among recent AI shoppers, 56% chose a different brand than they originally planned following an AI recommendation. And when those shoppers reached a recommended brand’s website, 81% already had a product in mind or had narrowed their choice to two or three options. This week’s Decoded by DEPT® offers a preview of a few of the key findings from our research—and what they mean for every brand relying on familiarity, loyalty, or a polished website to close the sale. Like what you see? A link to the full report is also included. Don’t miss out. #growthinvention #madebydept