Delve Deeper

We’re honored that our Q4 Nonprofit RoAS Benchmark Report, "Scale Doesn't Kill Efficiency", was recently featured in The NonProfit Times. The article highlights one of the most important findings from our analysis: efficiency holds steady across spend levels — meaning nonprofits can scale thoughtfully without sacrificing return. As organizations head into the year-end giving season, this insight offers a valuable reminder that effective fundraising isn’t just about spending more but rather it’s about spending smarter. 📖 Read the full article here: https://lnkd.in/geM2WcqK 📊 Download the full Q4 Benchmark Report to explore the data and insights for yourself: https://lnkd.in/g3YGdeqS #DelveDeeper #BenchmarkReport #NonprofitFundraising

The traditional giving pyramid is collapsing and it’s time for a new way to understand why donors give. Our President & COO, Anton Lipkanou, recently joined Mike Duerksen 👋 on the BuildGood Podcast to discuss: 💡 The “Jobs To Be Done” framework for understanding donor motivation 💡 How AI can help nonprofits listen at scale 💡 Why personalization must start with empathy, not data 🎧 Listen to the full episode: https://lnkd.in/gkCghUKU #DelveDeeper #NonprofitMarketing #DonorInsights #AI #Personalization #Fundraising

Every sustainer program we've seen segments donors the same way. By how much they give. RFM (Recency, Frequency, and Monetary value) tells you what a donor has done. It tells you almost nothing about why they became a sustainer or what would make them stay. Delve Deeper helps orgs build segments around motivation, not just monetary value. #NonprofitMarketing #SustainerGiving #DonorRetention

Six things nonprofits get wrong about how Gen Z gives. Number one: assuming they don't 💸 . 71% of Gen Z adults gave in some form last week. 43% gave money outright. 91% of Gen Z crowdfunding users also gave to registered nonprofits. The generosity is real — it just moves through relationships and networks, not the channels most nonprofits built their strategy around. The opportunity isn't convincing them. It's building infrastructure that meets them where they already are. Full article linked here: https://lnkd.in/dfycMgTs To discuss what this means for your program, reach out to Duncan Stewart at [email protected]. #NonProfit #Fundraising #GenZ #DigitalFundraising #DelveDeeper

New from Delve Deeper: Q4 Nonprofit RoAS Benchmark Report! Our first-ever benchmark report is here - built to help nonprofits make smarter, more confident media decisions this giving season. We analyzed performance across dozens of campaigns to uncover what really drives fundraising efficiency in Q4: 📊 Brand campaigns led with a 3.9x RoAS 💡 Efficiency held steady across all budget levels 🚀 Confidence to scale - without wasted spend Get the insights you need to invest wisely and maximize impact this year-end. Download now 👉 https://lnkd.in/dcA6SrPf/?utm_campaign=WebsiteVisits_Sl/L1_Prospecting&utm_source=linkedin&utm_medium=paid&utm_id=1210200764&hsa_acc=502700210&hsa_cam=1210200764&hsa_grp=887514294&hsa_ad=1541795124&hsa_net=linkedin&hsa_ver=3 #DelveDeeper #BenchmarkReport #NonprofitFundraising

Your sustainer creative was probably built at the brand level. One message. One ask. Written for everyone — which means it was written for no one in particular. Most teams know this. The problem is the workflow to act on it at scale. Delve Deeper builds the process that routes the right content to the right sustainer at the right moment. #NonprofitMarketing #SustainerGiving #DonorEngagement