Decision Analyst

Menu optimization blends data analysis, psychology, and design to increase profits, improve customer experience, and streamline kitchen operations. Whether you're launching a new concept or revamping an existing menu, understanding how to optimize it effectively can significantly boost your bottom line. Learn more in Kelly Sons blog on Menu Optimization. #marketingresearch #consumerinsights #menuoptimization #customersatisfaction #customerexperience

Making claims about your product’s benefits can be tricky and requires careful testing before incorporating the claims into your marketing materials ─ including everything from packaging and brochures to your website, blogs, social media, and online storefronts. Learn more in Ellen Williams' blog “Before You Claim It—Test It” https://lnkd.in/gEUbS2hv

How much are customers thinking about your product or service before they buy? How can that help you improve strategy? #strategy #consumerinsights

When push comes to shove at the retail shelf, packaging can make or break a product. Here are some tips and advice for conducting marketing research on the graphical, marketing elements of the package’s exterior by Tom Allen #marketingresearch #consumerinsights #mrx #newproductdevelopment #packagedeisgnresearch

What happens when a brand we love or grew up with makes a change that feels like a betrayal? At Decision Analyst, we often talk about the Customer-Brand Connection and the impact that both rational and emotional aspects have on that connection. Here are some thoughts from Clay Dethloff on how to maintain the Customer-Brand Connection. #marketingresearch #consumerinsights #mrx #customerbrandconnection

You've heard of Design Thinking. It's a process developed by the Stanford University Design School addressing the intersection of art, science, and engineering to meet human needs. So how do we leverage this philosophy in business? Here are some thoughts.