Dataro

Hoe weet je eigenlijk of dit de juiste selectie is? Best een ongemakkelijke vraag toch? Zeker als je als fondsenwerver net alles klaar hebt staan voor de komende direct mail campagne. Bij direct mail wordt een selectie vaak opgebouwd met criteria en uitsluitingen die al jaren logisch lijken: laatste gift, frequentie, bedrag, eerdere respons, etc. Maar eigenlijk wil je één ding weten: hoe groot is de kans dat déze donateur op déze mailing reageert? Met Predictive modelling krijg je een andere selectie dan met de selectieregels die je gewend bent. Er komen deels andere mensen naar voren dan de mensen die je normaal zou mailen. Op donderdag 17 september van 11.00–12.00 uur kijken we daar samen met Dataro en Mark van den Berg van TLM Netherlands concreet naar. Dit webinar gaat over één vraag: Wie stuur jij je volgende mailing? Herken je het appgesprek? Stuur ’m vooral door naar degene met wie jij dit gesprek op kantoor voert 😅 Aanmelden: https://lnkd.in/e7b3BUfB

Hoe groot is de kans dat déze donateur op déze mailing reageert? Toch selecteren we bij direct mail vaak op hoe we het altijd hebben gedaan. Laatste gift. Frequentie. Bedrag. Vaste criteria. Logisch. Maar predictive modelling stelt een andere vraag: Wie is nú het meest kansrijk voor déze campagne? En dan kan de selectie ineens anders worden dan je verwacht. Precies daar gaan we op 17 september van 11-12 uur naar kijken met Dataro en Mark van den Berg van Leprazending. Niet breed over AI. Wel heel concreet over één vraag: Wie stuur jij je volgende mailing? Met wie voer jij dit gesprek op kantoor? Als je nu meteen aan een collega denkt: stuur deze post dan even door. Aanmelden: https://lnkd.in/ejTN7C66

Join Dataro's webinar about Google Ad Grants and audience targeting on 26th August. I'll be demonstrating the settings and techniques that you need to make an Ad Grant perform optimally in 2026, focusing on newer features that many charities don't yet use. We'll look at how you can target ads to the right people using Google's built-in audiences, and your own Analytics and YouTube visitor data, plus curated email lists from your supporter database. This kind of audience targeting is new in Ad Grants. In 2025 we got access to a type of ad campaign called Performance Max that doesn't use keywords, and instead enables you to define your ideal audience. Does your charity run paid ads, not just free ads? Then these techniques will be even more useful to you, because they help you avoid wasted spend, and help you optimize your ads for more donation revenue and signups. Sign up here: https://lnkd.in/e9Nb_WZ5

MOSTLY for my 🇬🇧 and 🇪🇺 nonprofit friends: Your team is already using AI. You just don't know the who, what, or how. 88% of charities are in the same spot. But most have no plan or are otherwise still grappling with it (I am also - every day. We're in this together!). On WEDNESDAY June 10, I’ll be co-hosting a free 50-minute seminar with Darren Richards (Founder, Charity AI Partners and previous Global Fundraising and Marketing Director, Mercy Ships) on how to move from reacting to AI to proactively leading it. Q&A to follow - ask Darren all your hard questions! Give me the easy ones. 😬 🏆 We’ll share how one UK charity used AI to HALVE their mailing volume, double response rates and hit a 6:1 ROI, leveraging Dataro donor prediction AI tech. If you're a CEO, fundraising director or senior fundraiser asking how to raise more with less budget, and without breaking trust, this is for you. 🎟️ Register for free here: https://bit.ly/3QlVyie

AI this. AI that. Our feeds are full of AI. This free webinar on June 10th is different... As a charity leader (CEO, Director or Trustee) you know you need to address AI, but it can be daunting and overwhelming knowing where to start. In our sector, relationships and trust are key. Reputation really matters. So, how do you integrate Al in ways that protect your reputation AND increase your income and donations? This is why I'm co-hosting a free 50-minute webinar with Salvatore Salpietro from Dataro on Wednesday 10 June: "𝘛𝘩𝘦 𝘞𝘩𝘺, 𝘞𝘩𝘺 𝘕𝘰𝘸, 𝘢𝘯𝘥 𝘏𝘰𝘸 𝘰𝘧 𝘈𝘐 𝘧𝘰𝘳 𝘊𝘩𝘢𝘳𝘪𝘵𝘪𝘦𝘴." We've designed this free webinar for CEOs, fundraising directors and trustees who are asking hard questions about how AI can raise more money, with less budget, and without breaking trust with your team or supporters. We'll cover: ◼ How to move forward safely. ◼ What good governance looks like. ◼ How to raise more donations with AI ◼ Charity testimonials and case studies with proven results. ◼ You can come with any question you have about AI. Register free using this link: https://lnkd.in/g67dEGPe AI is already inside your charity... Whether you have an AI plan or not. Your team are using it now, with or without your knowledge. We've all seen the telltale 'EM' dashes "—", in emails, posts and documents. AI is also baked into all the software you already pay for. Crucial decisions on AI should sit at board and director level: where the red lines are, who is accountable, and what AI is allowed to do with your data. Jacob Collier said something brilliant about AI recently... AI excels at "the most predictable next thing...but what is meaningful for humans is so often unpredictable." Come and explore how AI can make powerful and reliable "predictions", so you can stay at the helm, free people for meaningful supporter facing work, and grow your donor base, safely and ethically.

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