Cyabra

The New York Times analyzed recent Cyabra research on how a false report about a U.S. fighter jet spread online. A narrative doesn’t need to be verified to shape perception. It just needs to spread first. Within hours, the narrative reached millions, driven by coordinated accounts, amplification patterns, and synthetic activity. This is how modern information operations work. Speed is not a byproduct. It is the mechanism. In our analysis, we observed: – Coordinated account behavior – Synchronized amplification – Tens of millions of views before any confirmation The challenge is no longer identifying inauthentic content or accounts. It is understanding: who is behind it, how it spreads, and whether it actually has impact. Most organizations still cannot answer that. https://lnkd.in/eE3KjX_d

We’re returning to Meltwater Summit as a Premium Sponsor for the second year. May 5–6, New York. Last year, the conversations were just starting. This year, they’ve moved. What’s real, what’s coordinated, and what actually matters - that’s where teams are spending their time now. I’ll be on the main stage, sharing how we approach this at Cyabra, alongside our partner Jonathan Rosen from Orchestra. We’ll also be on the floor, with a phenomenal team, and hosting the Day 1 happy hour!

When someone like Louis DeCosmo at PepsiCo says we provide "some of the most important insights for his team", we do not take that lightly! Grateful for the trust in Cyabra, and proud to help communications leaders replace uncertainty with clarity. HNY and many more years of collaboration!🤝

Meltwater just named digital manipulation as a defining global trend through 2026! We’re grateful to be working alongside them, in leading the effort to understand and address it. This is about protecting trust in how reality is shaped online. PS: article in the comments below.

"Cyabra has a variety of ways to analyze every conversation."

"Cyabra provides us the most important insights on the most important topics."