Current Future

🚀 Integration - In Home & Aged Care - How do we face the market as a newly merged business? Current Future was set the challenge to unify the GTM strategy for a newly merged business, navigating government funding, partnerships, and market opportunities - all with a focus on actionable results. 🔍 What We Did: Assembled a specialist team (Chief Commercial Officer, Chief Marketing Officer, Commercial Analyst, Project Leader). Diagnosed and defined the project in 2 days through a series of interviews with the CEO and functional leaders, as well as analysis of key financial and customer data sets. 💡 The critical deliverables: Clear documentation of the unique value proposition (UVP) for the merged business. Market and demographic insights pinpointing high-potential geographic regions to exploit the UVP. Customer journey mapping to identify and fix friction points, to accelerate capitalising on the opportunities. Benchmarking key market facing metrics against competitors. Prioritised action plan ranked by ease, impact, and cost. 🎯 Key Win: Identified the missing link, being a brand and marketing plan to build a strong conversion pipeline. Current Future delivered a brand refresh and strategy, a new website as well as new marketing team - recruited and trained. #Transformation #GTMstrategy #HomeCare #AgedCare #BrandStrategy #MarketingLeadership #CaseStudy #Growth

🚀 Preparing a Founder-Led Business for Exit Current Future partnered with a founder-led business to unlock growth opportunities and prepare for a successful exit. The challenge was to protect a valuation by building a robust, data-driven growth story and executing on strategic initiatives identified. 💡 Impact: By combining 30+ years of C-Level operator experience and strategic analysis with hands-on execution, we delivered a material EBITDA uplift, exceeding the aggressive forecast. This reinforced a compelling growth story and achieved valuation results above expectations. 🔍 What we did: Rapid project mobilisation with diagnosis and definition completed in 2 days. Deep-dive interviews with the CEO, Board, and leadership to fully understand the challenge. Alignment with Board and Corporate Advisors on key initiatives for the forecast model and information memorandum. Developed detailed TAM/SAM models to pinpoint strategic site expansion and growth opportunities in existing business units. Prepared the models for inclusion in the data room. Identified and executed a marketing and channel partner strategy, resulting in a material EBITDA uplift exceeding aggressive targets. Supported management through diligence processes. #GrowthStrategy #ExitPlanning #Valuation #CaseStudy #CurrentFuture

🌟 Value Creation through Brand & Marketing: Drawing on insights from Kate Parker, Kristin Carlos GAICD, and Kerrie-Anne Turner at Current Future, this article talks through six principles we see as shaping impact for our clients: ✅ 1. Build Strong Brand Foundations - purpose, positioning, and personality before scaling. 👥 2. Know Your Customer - Psychographics > Demographics. Understand values, attitudes, and behaviours to create personas that map “Moments That Matter”. 📣 3. Activate the Right Channels - Start with SEO and content optimisation, then layer in paid campaigns and community engagement. 🔍 4. Think in Tribes, Not Segments - Advocacy grows when customers feel part of something bigger. 🔗 5. Align Marketing with the Value Chain - Map the journey from awareness to sales to loyalty. Marketing isn’t just top-of-funnel - it drives success across the entire lifecycle. ❤️ 6. Live Your Core Values - A strong brand breathes its values. Authenticity builds trust, and trust builds loyalty. 💡 Closing Thought: Value creation isn’t about doing more. It’s about doing what matters most. When brand strategy meets purpose and customer insight, growth becomes sustainable and meaningful. #BrandStrategy #MarketingLeadership #CustomerExperience #GrowthMindset #ValueCreation

Growth slowing when everyone’s working harder than ever? Growth is often disguising revenue volatility and churn - caused when sales, marketing, and operations run on different rhythms. For most founders, the problem isn’t effort - it’s alignment. A great go-to-market strategy isn’t a campaign; it’s a system. One that connects customer insight → value proposition → pipeline → profit. At Current Future, we embed operators - former CMOs, CROs and founders - to build that system from the inside. Within weeks, teams regain clarity, cadence, and control. In this article we talk more about this with a focus on transforming through to scaling. #GoToMarket #FounderGrowth #RevenueStrategy #OperatingPartner #ScalingBusiness #Leadership

In April 2025, Current Future was proud to be a sponsor of the inaugural EtA Forum in Queenstown, New Zealand. After an incredible event in Queenstown, the EtA Forum will return to New Zealand in 2026 bringing together entrepreneurs, investors, and advisors from across the region for another unforgettable experience. If you would like to be the first to know when tickets go on sale? Register your early interest here: https://lnkd.in/gb9pERuf Thanks to Pete Seligman and Helen C. for the opportunity to be involved. 🎥 Highlights from the last EtA Forum in Queenstown below (and yes, it was every bit as good as it looks!) EtA Central

Whether transforming, scaling, integrating or preparing for exit - a deep understanding of the customer, brand and marketing is critical to gaining momentum. In May 2025, Kristin Carlos joined Current Future as a Chief Customer & Marketing Officer Specialist. With 25+ years across PE-backed, high-growth and ASX-listed companies, she has led marketing, digital and customer functions across scaling and big brands across tech, fitness, airlines, and digital platforms. Kristin also brings a deep digital understanding across B2B and B2C marketing executions. She has scaled customer and digital strategies in competitive markets where innovation sets the pace, making her a trusted partner for founders and investors aiming to grow brands that last. We have loved working with Kristin as have our clients. Track record includes: Chief Customer Officer, Fitness and Lifestyle Group (Quadrant PE) – Led digital and customer transformation across Asia. Head of Digital & Entertainment, Qantas – Launched inflight Wi-Fi and entertainment strategy. Head of Media Partnerships, Facebook ANZ – Built and scaled content/commercial partnerships and new product launches. Director of Connected Entertainment, Yahoo!7 – Launched PLUS7