Cross-Border Communications

After interviewing 20 CMOs across leading B2B companies, the conclusion is clear: Marketing must deliver more in a system that hasn’t adapted to how customers actually buy. In our webinar, we’ll walk through the five core challenges shaping B2B marketing in 2026, and what businesses are doing in response. Sign up now to learn where to focus your marketing budget this year. WEBINAR The 5 marketing challenges of 2026 22 APRIL, 10:30am CET Sign up link in the first comment below

WEBINAR: We gathered input from 20 CMOs across leading international B2B companies. The same three issues came up again and again: 👉Buying groups are larger but harder to access 👉Sales cycles are longer but harder to influence 👉More data is available but less trusted Individually, these look like operational problems, but together, they point to something bigger: Most marketing setups no longer match how customers actually buy. Join our webinar to learn how to identify these issues, and where to act first. WEBINAR: The top 5 marketing challenges of 2026 22 APRIL 10:30am CET Sign-up link in comment below

We gathered input from 20 CMOs across leading international B2B companies. The same issues came up again and again: - Buying groups are larger but harder to access - Sales cycles are longer but harder to influence - More data is available but less trusted Individually, these look like operational problems, but together, they point to something bigger: Most marketing setups no longer match how customers actually buy. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲𝘀𝗲 𝗶𝘀𝘀𝘂𝗲𝘀, 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗮𝗰𝘁 𝗳𝗶𝗿𝘀𝘁. 22 APRIL 10:30 CET

There’s a misalignment between how customers buy and how companies go to market. We analysed input from 20 CMOs across leading B2B organisations to identify where that gap is widening. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄 𝘁𝗵𝗶𝘀 𝗯𝗿𝗶𝗻𝗴𝘀 𝘁𝗵𝗲𝘀𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗺𝗲𝗮𝗻 𝗮𝘁 𝗮 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗹𝗲𝘃𝗲𝗹. If you’re responsible for growth, this is not a marketing discussion. It’s a business one. 22 APRIL 10:30 CET

After interviewing 20 CMOs across leading B2B companies, the conclusion is clear: Marketing must deliver more in a system that hasn’t adapted to how customers actually buy. In our webinar, we’ll walk through the five core challenges shaping B2B marketing in 2026, and what businesses are doing in response. 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗻𝗼𝘄 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿. 22 APRIL 10:30 CET

We interviewed 20 CMOs across leading B2B companies, and one trend became clear. Sales cycles are no longer measured in months, but in years. With more stakeholders involved, longer internal approval processes are required. And during that time, suppliers aren’t evaluated. They’re remembered. This means visibility, differentiation, trust, and engagement become critical factors to remain front of mind. 𝗜𝗻 𝗼𝘂𝗿 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, 𝘄𝗲’𝗹𝗹 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗵𝗮𝘀𝗲. 22 APRIL 10:30 CET