Creative Media

New visuals. Lovely fonts. Expensive shoot. Same confused proposition. Let’s talk about looksmaxxing your marketing. What’s worse, weak branding or weak branding in cinematic lighting? 🤔

Elon Musk runs on controversy, and somehow Tesla runs just fine. The engineers keep building, the fans keep buying, and the headlines keep fuelling attention. Marketing doesn’t get stranger 😵💫

Getting through to a company’s customer service line… sometimes, it’s painful 🤯 And this call with Tesla nearly broke me. To spend an eternity repeating yourself to a robot, for a human to finally resolve your issue in a matter of seconds. Nothing tests your patience more than a robot telling you it understands your problem. Spoiler - it doesn’t. So, you tell me. Have we really automated customer service - or have we just automated avoidance? Let me know in the comments 👇

Stanley 1913 created an entire social ecosystem. It started with hydration and ended with hype. Every sip became a signal. The product evolved into proof of taste. Who’s got one?

Patagonia never needed slogans. It built an empire on values everyone else tried to rent. Activism sits in its supply chain, not its hashtags. That’s brand power done right 👍

Copywriting trained Rushdie to sell chocolate, Fitzgerald to sell dreams, and Heller to sell the absurd. Adland remains the best writing school no one applies to on purpose 📚