CoverageBook

How prominent was your brand in the coverage/campaign? Do you track this? I don't think "top", "middle" or "bottom" cuts it here. Brand Prominence is a new feature in CoverageBook that helps distinguish between coverage where your brand was central to the story, and coverage that played a smaller role. This is one (of many) new measurement features. Took a while to get this one simple & right. It's a positive step I think. The trick is to keep it simple enough to use but capture key elements about the mention. Then for each choice, translate that into a simple (not black box) universal index score so you can track brand prominence over time alongside other key metrics. Worth noting. This is NOT a coverage quality score. Yes. It's not perfect. But I've seen a lot of attempts at "scoring systems" and they get complicated fast. This one is a simple score just focused on brand prominence. It's not a measure of reach/quality / sentiment etc. That can be judged elsewhere. Our score is out of 100. A higher score means your brand played a more prominent role in the coverage narrative. As you evaluate each coverage item you pick a value. Then it stacks up like this.... Primary focus = 45 points. The brand or product is the main focus of the coverage Brief mention = 15 points. The brand or product is referenced briefly or in passing Then... Headline mention = 15 points appears in the headline or title Brand visual = 10 points includes images or videos Key messages = 15 points clearly referenced or implied Call to action = 5 points includes a prompt or link to visit, buy, sign up or learn more Recommended = 10 points an explicit endorsement or recommendation The Scoring Scale = 0 - No prominence - the brand does not appear in a meaningful way 15-30 - Low prominence - The brand is mentioned, but plays a small role in the coverage. 35-50 - Moderate prominence - The brand has a noticeable role, but received limited space, detail or emphasis. 55-70 - Strong prominence - The brand is clearly visible or meaningfully described in the coverage. 75-100 - High prominence - The brand is a major part of the coverage and benefits from strong visibility, clear messaging, recommendation or action prompts. Early testers are already enjoying the simplicity and ease of rolling out a standard all their agencies can follow. Especially those struggling to manage this across multiple spreadsheets. Next step..... For those with larger coverage volumes, assisting using some clever automation and ai. More on that soon. But there is something to be said for taking the time to evaluate your hard-won coverage. Especially for more junior team members. Helpful? #prmeasurement

Embarrassed by over-inflated PR metrics you know don't stack up?

I've seen more spreadsheet coverage trackers than most people. Life choices aside 1 thing most PR evaluation geeks agree on is that adding extra layers of qualitative data would take them to the next level. e.g. What if you added the PR activity that led to the coverage? You can then start asking questions about which things lead to x. What is our cost per 1000 impressions from x activity. And so on. Not rocket science but a pain to make happen. Who is going to write all the options for a start? Here is the list we came up with so CoverageBook.com users don't need to overthink it. Now available in the product as a way to tag your coverage for smarter analysis. Alongside more ready-built (and in some cases automated) ways to classify coverage. We think it's pretty comprehensive but as people start using it we'll see if new values are needed. Here they are: Awards submission Submitting entries for awards or recognition Brand content Creating editorial-style branded stories Case study Showcasing real-world results or success stories Community outreach Engaging communities or grassroots groups Competition Running competitions, prize draws or giveaways Corporate news Announcing company updates, changes, results or milestones Crisis comms Managing communications during a crisis or issue Data-led Using proprietary data or research to tell a story Event Hosting or participating in an event Experiential Creating immersive or experiential activations Index / ranking Creating rankings or index-based stories Influencer outreach Partnering with influencers or creators Interactive content Producing tools, quizzes or interactive formats Media appearance Participating in interviews, panels, broadcasts or podcasts Media pitching Proactively pitching stories or angles to journalists Press office Managing inbound media requests and enquiries Press release Issuing a formal announcement to the media Press trip Organising trips or experiences for journalists or influencers Product sampling Providing products to media or creators Publicity stunt Executing attention-grabbing PR moments Reactive PR Responding to breaking news or newsjacking opportunities Spokesperson Providing expert commentary or media quotes Survey Conducting surveys to generate media insight Thought leadership Sharing opinion-led insight or expertise Unprompted Coverage landed naturally without a clear driver

AVE. Huge reach numbers. PR reporting doesn't need to be this way.

PR reports that look like you made them in PowerPoint circa 1999? Maybe it's time to try CoverageBook...

Beautifully designed reports with credible PR metrics.