Contently

I watched two teams at my firm analyze the same SaaS target last month. Team A used ChatGPT. Generated a 50-page summary. Every insight you could find on any blog post about SaaS metrics. Team B used AI agents trained on our specific investment thesis. Flagged three things in the customer data that matched patterns from our best-performing deals. Called out two contract terms we'd learned to avoid from past mistakes. Guess which analysis actually helped us make a decision? Generic AI analysis is worthless in private equity. Every fund can use ChatGPT to summarize a CIM. The PE firms winning right now are teaching AI agents what alpha looks like at THEIR firm specifically. Your proprietary investment theses. Your sector-specific red flags. Your learned patterns from past deals. The questions you ask that others don't. And you can encode all of that into AI systems that deploy 100+ specialized subagents - without writing a single line of code. These aren't generic AI summaries. They're AI agents that understand what matters at YOUR fund. They analyze customer lists looking for YOUR concentration thresholds. They flag contract terms based on YOUR past deal experience. They build retention models using YOUR fund's benchmarks. And they output actual business deliverables - Excel models and Word memos you can send to the IC, not toy web apps. Here's what nobody tells you: your competitive advantage in PE isn't technical ability. It's knowing what questions to ask. What patterns matter in your sectors. What makes a deal good for your specific strategy. You already have that knowledge. Now you can build AI systems that scale it - through plain English commands, zero coding required. I just finished a video showing exactly how to do this using Claude Code. Using Kayako as our case study, you'll see: - how to encode your firm's proprietary alpha into AI agents - how to deploy 100+ specialized subagents simultaneously - how to generate Excel and Word deliverables (not generic summaries) all without writing any code If you're in PE and want to stop doing the same repetitive analysis for every new target, watch this. Link below.

Compliance sends it back with state language you'd never heard of. Again. NY Reg 187. Florida hurricane exclusions. California disclaimers. Texas filing footnotes. Fifty states, each with its own requirements, and an agency learning them one rejection at a time. Ours are pre-loaded and maintained by state, firing automatically. Your team adds the carrier-specific clauses. The jurisdiction language is already there. → Tap this ad and see how insurance content gets built

The draft comes back and the partner rewrites it anyway. Because whoever wrote it has never sat in the room. We match the credential to the byline. Former Big-4 partners write for Big-4 partners. Former AmLaw partners write for AmLaw partners. The substance survives review because the substance was real to begin with. Twelve practice areas with credentialed pools...M&A, tax, IP, litigation, restructuring. Writers whose own bylines run in HBR, Law360, and Forbes. → Tap this ad and see how partner content gets built

The Q4 push lands in the middle of renewals. Every year. Jan 1 and Jul 1 don't move. Neither does broker book timing or the treaty side. But the content calendar gets built as if none of that exists, then collides with the busiest weeks on the calendar. Planning hooks into the cycle instead. Renewals, broker book, and the rate-increase comms calendar all align to one source. → Tap this ad and see how insurance content gets built

The reason partner content doesn't ship isn't the writing. It's that nobody can get an hour on a partner's calendar. Two short reviews. Voice notes captured. The ghost-writer translates the actual point of view...not a generic firm position with a name attached. Final byline and photo on publish. The credibility stays theirs. → Tap this ad and see how partner content gets built

STOP paying an agency to learn the rules on your budget. START with a team that already knows them... Named, credentialed writers dedicated to financial services...not a rotating freelancer bench. Every draft pre-screened before it reaches your compliance team. 91% of pieces clear legal on the first pass, across 14 enterprise FS programs. Tap this ad to see how we do it with our 3-Point Guide to Scaling Financial Content, made exclusively for VPs of Content at Financial Service Institutions.