Contact Lens Institute

“Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care” to help the eye care community better understand and connect with Gen Z, Millennial, and Gen X patients. Get the latest data, infographics, and insights about how consumers of different ages evaluate and interact with providers, practices, and products. An ideal tool for staff training and conversation, the PDF is now available for free download. Included in the work are analyses of generational differences in contact lens and glasses wearing frequency, purchase motivations, cost-value considerations, practice and product loyalty drivers, and expectations of practice and retailer services.

According to our latest consumer research, Contact lens patients are more loyal to their eye care professionals compared to glasses wearers, especially among Gen X. Download your free copy of “Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care.” for valuable insights and data.

Despite an onslaught of digital information sources, respondents in all generations still see their eye care team (ophthalmologists, optometrists, opticians, and staff) as the most trusted experts, far outpacing options such as artificial intelligence platforms and social media. Download our free report, “Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care," for more data and insights.

Discover the key insights into contact lens adoption among different generations with our latest report, “Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care.” This comprehensive study provides actionable data for eye care professionals, helping you connect effectively with patients and boost your practice's success.

Gen Z and Millennial consumers’ appreciation of authenticity, personalization, and social/environmental responsibility extend to how they assess their eye care experience. In an attempt to understand how Gen Z may be distinctive from older populations when it comes to choosing a product or service, CLI asked respondents to indicate the importance of eight values-centered factors in their decision-making, whether for eye care or otherwise. The three values ranked highest across all ages: affordability (85-89%), convenience of purchase (69-73%), and speed to obtain the product (66-71%). This infers that the eye care community should continue to optimize for these, knowing they’ll be received positively by the vast majority of patients and customers. However, four values demonstrated higher influence among Gen Z and Millennials versus Gen X: brand authenticity (Z: 63%, M: 63%, X: 54%), individual expression and personalization opportunities (Z: 58%, M: 55%, X: 45%), brand social responsibility (Z: 51%, M: 47%, X: 33%), and living for today (Z: 48%, M: 48%, X: 39%). All four present areas for practices to tailor their communications and marketing activities to better engage younger populations.

Our latest report helps the eye care community better understand and connect with Gen Z, Millennial, and Gen X patients. The in-depth report is packed with data, infographics, and insights about how consumers of different ages evaluate and interact with providers, practices, and products. An ideal tool for staff training and conversation, the PDF is now available for free download.