ConsultMyApp - Mobile & App Marketing Experts

❓What if you could see all the apps bidding on a keyword in 𝗔𝗽𝗽𝗹𝗲 '𝗦𝗲𝗮𝗿𝗰𝗵' 𝗔𝗱𝘀? 📊 We know it's not just the top 2 app ads you see in the store that are getting impressions, so wouldn't it be great if we could uncover the whole auction... You could get an accurate Share of Voice, gain insight into who's underbidding/overbidding, who's gaining the lion's share, and who's getting breadcrumbs. Even better, you can see exactly where your bid puts you in the auction vs. competitors and what % of the impressions you can expect for that bid. Thankfully we've got that data from APPlyzer and analysed 56,063 auction-position observations across the US App Store: ✅ If you’re not looking at the top 50 apps in the auction, you’re missing a meaningful part of the picture (most of the major tools only look at the top 2). ✅ Positions 3–50 may not be visible at that exact moment, but they still rotate into the live ad slots and collect impressions. A real interesting read for any campaign manager using ASA - we're already using this data to adjust bids programmatically for our clients 👇 https://lnkd.in/eRjchVrw #appleads #asa #applyzer #cma #consultmyapp #appleshareofvoice

Is AI visibility *really* becoming the next big app discovery channel? 🤖📲 We wanted to test the hype. Mostly because every few weeks someone declares that “LLMs are the new App Store” or "ASO is dead" and we start quietly reaching for the coffee ☕️ We were neither pro/against the argument as we haven't seen compelling data to back it up yet (APPlyzer does have a great app AI Visibility Model launching this week however), but we wanted to cut through the noise and see if it really does make or break a successful app TODAY (not next year).... 🎯In short, it helps for some categories more than other but it's not a "hail Mary" (excuse the topical film reference ;-) It certainly isn't important if you're in the Games category at the moment! Anyway, have a read (link below) and let us know your thoughts! 👇 https://lnkd.in/eCjaVNTP

Every app starts with just one download. Then with the right help…

Apps used to support healthcare services... 🩺 Now, for many patients, they are where care happens. 🤳 That sounds obvious - until you realise most organisations are still measuring success like it’s a one-off interaction. This article breaks down what really matters once care lives inside an app - and why launch, downloads, and adoption, are only one part of the proscription for app success. https://lnkd.in/eVwR_xGG #DigitalHealth #HealthcareInnovation #Pharma #AppLedCare #PatientEngagement #HealthTech #CareDelivery

💰💰 How do you spend $11m in just 2 weeks on Apple Search Ads? Well, if you’re Google it turns out you can… 😅 ---->FULL BLOG POST HERE (SUMMARY BELOW): https://lnkd.in/efPr9z3V 🍎 In Dec 2025 we spotted something pretty odd on the App Store: the Gemini app was blanket-bidding on an absurd number of keywords across totally unrelated categories. 😯 Not just “AI assistant” terms… but everything from streaming + shopping to random generic chaos queries. The vibe was less “efficient acquisition” and more “be everywhere, all at once” 🔥 A few highlights from the Apple Search Ads Data: ✅ ~66k keywords where Gemini appeared ✅ Huge bias toward average auction positions #4–#5 (classic share-of-voice play) ✅ Massive pullback in early Jan after the “blast” ✅ Back-of-the-envelope spend estimate (based on demand + position share assumptions): ~$11m in 14–31 Dec alone 💸 --------------- A few takeaways 👀 1️⃣ If Apple keeps expanding placements, the competitors sitting in average auction positions #2–#3 today are the ones most likely to start showing up more aggressively… pushing your organic results down. 2️⃣ You really should keep an eye on the ASA auction stack to prepare for the new ad placements in March. Identify which of your keywords are at risk, spot cannibalization (top organic + top paid positions) and test bid reductions (use www.applyzer.com for this) 3️⃣ If you’re running ASA without auction depth, you’re basically guessing. 🎯 #AppleSearchAds #AppleSearchAdsData #ASA #ASO #AppMarketing #AppMarketingData #Gemini #SearchAds #MobileMarketing #APPlyzer

Apple Search Ads performance doesn’t tell the full story. Without visibility into auction position, bid optimisation is always reactive. APPlyzer 26 gives app marketers full ASA auction outcomes alongside ASO insights — so you can understand why performance changes, not just respond after the fact. See how it works.