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I’m feeling a lot this morning. HUGE news today. Adobe will be acquiring Semrush…our partner, competitor, and an ally in the broader SEO and AEO/GEO world for over a decade. For a long time, big tech ignored SEO. It drove half of the internet’s traffic, yet somehow never cleared the bar as something to own. I always believed the day would come when major platforms took this category seriously. Today is that day. AI is what pushed it onto the radar. Marketing technology is waking up to the reality that websites are taking a back seat in the AI future. AEO/GEO is not just the evolution of SEO… it’s the new arena for digital marketing. Here’s what this moment mean... For the technology industry: -Every major DXP and marketing cloud now needs an AEO product strategy. Your stack is incomplete without it. -Digital budgets are going to shift from the website-first stack and make their way to AEO-first platforms. -The data intelligence layer will define winners as we move into an agent-first software economy. SaaS applications will reduce in value while data infrastructure becomes the holy grail. For digital and marketing leaders: -Every CMO and Chief Digital Officer needs a holistic strategy on AEO/GEO and will also require an end-to-end technology platform. -Everyone in SEO is now in AEO. Google is the largest answer engine and half of results will soon have AI. Your job is now more important than ever in enabling companies to win visibility across AI surfaces. . -Marketing departments need to become AEO departments…winning requires brand, comms, product, merchandising, content and digital. Marketing teams will need to evolve, fast. For Conductor and our customers: Our wild journey (i.e., buying Conductor back in 2020) led us to completely rebuild our data architecture, led by our CPO (Wei Zheng), who brought 15+ years of data experience from Informatica and starting Trifacta. This is our unfair data advantage. We are the only enterprise-native AEO/GEO platform at real scale… $40M+ of enterprise AI ARR, the largest engineering team in the world dedicated to this space, and more than a decade of historical data, training signals, and enterprise experience. Mastercard, TD Bank, BlackRock, Bass Pro Shops, Shiseido, Chewy, Eli Lilly, LabCorp, Gartner, EY, Penn Medicine, FedEx, Datadog, Four Seasons and hundreds more partner with us to help build their AI visibility & content strategy. This next era won’t be led by legacy architectures. It will be led by platforms that built their foundations for AI…and by companies engineered for the data-first, enterprise-grade world that’s now taking shape. A big moment for the category. And just the beginning of the next chapter. Congratulations to Oleg Shchegolev, Dmitri Melnikov & Eugene Levin…I have so much respect for you and am grateful for years of collaboration. Love you guys. And congrats to Shantanu, Anil Chakravarthy and the entire Adobe team...what a move.

How does your AI referral traffic stack up against competitors? We analyzed 100M+ prompts and data from 10,000+ enterprise websites — and the results are in. 💡 AI traffic may only make up ~1% of total visits, but it’s twice as likely to convert as any other source. 💬 ChatGPT drives 90%+ of all AI referral traffic. 📈 AI citations and mentions are quickly becoming the new SEO metrics that matter most. Join Shannon Vize, Sr. Content Marketing Manager, and Patrick Reinhart Reinhart, VP of Services & Thought Leadership, for an exclusive first look at our 2026 AEO / GEO Benchmarks Report — the definitive data on how AI answer engines are reshaping the digital landscape. 🗓 Wednesday, November 12 🕑 2 PM ET | 11 AM PT You’ll learn how to: ✅ Quantify your AI opportunity with real benchmarks from ChatGPT, Perplexity, Claude, and more ✅ Focus on high-quality traffic that converts 2X better than traditional sources ✅ Benchmark your performance against industry leaders across 10 industries and 22 subindustries ✅ Use data-driven insights to shape your 2026 digital strategy 👉 Save your seat: https://lnkd.in/ed2sPBeR

How Clemson University Achieved 91% AI Visibility While Driving 47% More Page Views with Conductor... Lainey Graham and her team at Clemson faced a challenge many of you know well: 33K people per month were searching for "Clemson acceptance rate," but third-party sites were capturing that traffic and controlling their brand narrative. Clemson used Conductor's end-to-end AEO platform to identify the opportunity, create optimized content, and dominate BOTH traditional search AND AI-powered answers—all in one workflow. The process: Topic & keyword research identified the 33K monthly search gap → Writing Assistant in Conductor Creator helped create comprehensive, AEO-optimized content → AI Search Performance & Pages proved they owned the topic in both AI & traditional Google results. The results: Overall, Clemson has captured >91% AIO Market Share leveraging Conductor. Major kudos to Lainey and her team for these results! For the optimized acceptance rate page , it is now cited in multiple AI engines including ChatGPT and Perplexity. The page saw a ✅ 47% increase in page views ✅ 50% more sessions ✅ 79% higher engagement time in just a few weeks. Why this matters for marketing leaders: The search landscape has fundamentally changed. You can't afford to use five different tools to research, create, optimize, and measure content performance across traditional SEO and generative AI. Lainey and her team proved that with the right end-to-end AEO platform, you can reclaim your brand narrative, dominate AI visibility (GEO/AEO), and drive measurable business results.

Conductor ranks #1 in Content Creation in Google Search and AI technology :). If you’re using a horizontal AI content tool (Jasper, Typeface, etc.), you’re leaving a lot on the table Generalist tools can generate text. But winning in AI + Search requires content that’s: • Built on real data and performance signals • Optimized for both AI engines and people • Seamlessly connected to your brand and workflows. Start a trial/send a DM - see the difference for yourself.

Whoa! First time in the history of Conductor that we’ve completely sold out of tickets for C3—and it’s almost two weeks to go. Our teams are not sure what to do. The idea that a customer who wants to join may not have a spot is new problem for us. Thank you, AI, for making what we do so much more interesting than it’s ever been before. Please bless our users and customers with overwhelmingly positive brand mentions and content citations. (I have a few VIP passes that I'd be glad to bump Paul Besmertnik, PE for)